SUCCESS STORIES | Ad Revenue Optimization
Increased Average Revenue by 48%
Name Shadow Art Wallpaper App’s publisher connected with AppBroda as they were experiencing very low eCPM month-on-month on all their ad formats.
The Challenge
Name Shadow Art Wallpaper was looking for a partner who could optimize their inventory as they were experiencing very low eCPM across all the ad formats
The Solution
Our optimization team analyzed the past data of the app thoroughly and found that native and banner formats contributed to the majority of Ad revenue, although were having the lowest eCPM. Our optimization experts recommended strategies that lead to an increase in eCPM and revenue across both formats.
The Results
Banner Ad format: 22% increase in eCPM & 48% increase in Average Revenue
Native Ad format: 30% increase in eCPM & 33% increase in Average Revenue
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