SUCCESS STORIES | AdX
Increased eCPM by 57%
The MV Master App’s publisher connected with AppBroda as they were experiencing very low eCPM month-on-month on all their ad formats.
The Challenge
The publisher was not getting positive ROAS and wanted to optimize his ads revenue to scale further.
The Solution
On analyzing the app’s performance, our experts found the interstitial format contributed for the highest revenue although it had lower eCPM compared to other apps in the same category. Thus, our experts proposed strategies and implemented them that lead to an increase in eCPM and revenue.
The Results
Interstitial Ad Format –
1. 57% increase in eCPM
2. 25% increase in Revenue
Client Testimonial
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