SUCCESS STORIES | AdX
Increased eCPM by 57%
The MV Master App’s publisher connected with AppBroda as they were experiencing very low eCPM month-on-month on all their ad formats.
The publisher was not getting positive ROAS and wanted to optimize his ads revenue to scale further.
On analyzing the app’s performance, our experts found the interstitial format contributed for the highest revenue although it had lower eCPM compared to other apps in the same category. Thus, our experts proposed strategies and implemented them that lead to an increase in eCPM and revenue.
Interstitial Ad Format –
1. 57% increase in eCPM
2. 25% increase in Revenue
We were not getting positive ROAS for a very long time but with AppBroda's optimization product, we saw a major increase in our eCPMs and revenue that helped us scale our app. Great work guys, keep it up!
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