PocketFM increases Ad Request CPM by 90% after switching to AppBroda
PocketFM is a well-funded company that raised $65M in its Series C funding round. PocketFM helps millions of audiobook lovers to enjoy and listen to their favorite audiobooks on the go.
In need of scaling their ad revenues, they turned to AppBroda to manage their daily ad ops, integrate new demand partners, and optimize their ad revenue without hampering user experience.
Music and Audio
They bring you the world’s best audiobooks, stories, and podcasts from the best authors, podcasters, and voice-over artists. They also give you the ease to listen to your favorite audiobooks while commuting, driving, working out at the gym, cooking, going to bed, or just about anywhere else based on your comfort.
They have all the best sellers of various categories like: Romance, Suspense and Thriller, Drama, Fantasy, Horror, Classic, and more.
After multiple attempts to scale their ad revenue further, PocketFM consulted our team to create an efficient monetization plan for the company and help them scale their revenues further.
Our team considered Ad Request eCPM a benchmark metric to track the success of our optimization strategy. Any small increment in the Ad Request eCPM is an achievement in itself.
The Formula for Ad Request eCPM is:
Ad Request eCPM = (Total Ad Revenue / Total Ad Requests) * 1000
It essentially discounts any daily variation in traffic and focuses on the revenue per ad request being generated daily.
- Increased demand for their inventory with our premium advertisers
- Granular optimization on each ad unit by our Ad Operations exper
With our industry-leading demand partners, ad operations experts, and optimization strategies in the loop, we are confident to help PocketFM increase its revenue further.
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