SUCCESS STORIES | Ad Revenue Optimization
Increased eCPM by 34%
Gallery App’s publisher connected with AppBroda as they wanted to optimize the eCPM across Interstitial and App-Open ad formats.
The Challenge
Gallery app was looking for a partner who could optimize their eCPM for interstitials and app open ad formats and help them scale their app.
The Solution
Gallery app had substantial impressions on appopen and interstitial ad format but it had low eCPM compared to other apps from the same category. Our optimization team analyzed the past data of the app thoroughly and found opportunities to increase eCPM across all the formats. With AppBroda optimized AdX demand, the publisher experienced an increase in eCPM and revenue across all the formats.
The Results
Interstitial format: 46% rise in average eCPM
App-Open format: 28.72% rise in average eCPM
Overall App:
34.2% rise in eCPM
28.6% rise in average Revenue/day
Client Testimonial
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