SUCCESS STORIES | Ad Revenue optimization
Increased eCPM by 79%
4K Wallpapers App’s publisher connected with AppBroda as they wanted to optimize their eCPM month-on-month across all their ad formats.
The Challenge
4K Wallpapers was looking for a partner who could optimize their eCPM across all the formats and help them scale their app.
The Solution
4K Wallpapers app uses native, banner, appopen and interstitial ad formats. Our optimization team analyzed the past data of the app thoroughly and found opportunities to increase eCPM across all the formats. With AppBroda optimized AdX demand, the publisher experienced an increase in eCPM and revenue across all the formats.
The Results
Banner Ad format: 78.8% rise in eCPM
Native Ad format: 75.3% rise in eCPM
Interstitial Ad format: 57.95% rise in eCPM
Appopen Ad format: 65.84% rise in eCPM
Overall App level: 79.1% rise in eCPM
Client Testimonial
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