Suppression List

A suppression list is a list of mobile app audiences that advertisers share with an ad network to improve ROI for user acquisition campaigns.

Types of Suppression list:

  1. Static: List of all device IDs that previously interacted with the app.
  2. Dynamic: List of device IDs that have installed the app already and allows tracking solutions to pass those IDs.
  3. Custom: List of users who have the app installed and looking to re-engage them. A custom list helps in retargeting campaigns.

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