Preloaded apps are installed in new mobile devices as default before users bring them. It is a great way to increase user engagement with the apps. Preloaded apps are licensed apps and a common strategy to increase user acquisition. Advertisers who work with OEMs and want to expand their market beyond the traditional level of advertising can use preloaded apps.
Since preloaded apps are done at factory levels, the same app can be installed across all the devices. However, preloading apps based on the requirements of a specific group of users can result in higher conversion rates.