Post-install events refer to the actions or events that happen after an app is installed. These events include app start, completing registration, unlocking an achievement, using app features, adding items to the cart and making in-app purchases, etc.
Each app has different post-install events, for example, Instagram has options like updating a profile, adding a profile picture, posting stories, etc. An online shopping app has post-install events like adding items to a cart.
Analyzing the user engagement with post-install events helps the app developers optimize their apps. Through various app metrics, marketing campaign strategies can be designed.