Pay per install is a pricing model whereby the advertiser pays for every install their ad campaign generates. Pay per install is calculated by multiplying the allocated budget for a specific targeted user group by the number of installs. Each download is an opportunity and Publishers can earn a fair amount from pay per install model.
Pay per install is also an effective way to advertise their apps on various platforms. The advertising budget is planned well in advance. If the advertiser allocates a budget of $0.60 to display the ad on the device and there are 6000 installs then the advertiser has to pay $3600 (0.60*6000)
Partnering with the right ad Partner like AppBroda can help in better monetization and increase ad revenue. Our network helps assist publishers on how to increase installs effectively.
