Original Equipment Manufacturer (OEM) refers to the companies that manufacture their own Mobile phones in their own factories. OEMs are significant for mobile app developers and publishers. They help determine how, when and why mobile devices are used which is critical to the app economy.
Advantages of OEM to the ad industry
App developers can advertise directly on OEM devices through ad networks or direct partnerships. Throughout the device lifecycle, OEM advertising occurs at various touch points. Specifically targeting users during onboarding based on age, gender, device model, and geography is made possible with OEM Advertising. OEM is value-added rather than interruptive, this means that the app that users choose to download are likely to be in use over the long term.