App developers adapt monetization strategies to increase their app revenue. The mobile game business model is one such strategy. Publishers can adopt several methods to monetize such as one-time payment, in-app purchases, ad monetization, and increasing user engagement.
App developers earn revenue from different monetization models:
In-app advertising has several ad formats like banner ads, interstitial ads, and rewarded ads.
In-app purchasing allows users to buy visual goods.
The paid advertisement works for premium ads with a high-value proposition with little to no competition.