Mobile game business models

App developers adapt monetization strategies to increase their app revenue. The mobile game business model is one such strategy. Publishers can adopt several methods to monetize such as one-time payment, in-app purchases, ad monetization, and increasing user engagement.

App developers earn revenue from different monetization models:

In-app advertising has several ad formats like banner ads, interstitial ads, and rewarded ads.
In-app purchasing allows users to buy visual goods.

The paid advertisement works for premium ads with a high-value proposition with little to no competition.