Mobile app retention is essential for the growth of the app in the long run. Retention rates also help to increase the LTV of an app. It also shows the app developers at what point the users begin to drop off. This in turn helps them build better marketing strategies.
Apart from the app retention rate, other metrics such as churn rate, user engagement rate, etc can help with understanding the app users better and increase the user base for the app.
Mobile App user retention can be increased by making the onboarding process more accessible, connecting with the right users, gamification of the app, sending push notifications, and through In-app messaging.