Mobile Ad Viewability

Mobile Ad viewability is the percentage of an ad that was viewed for a particular length of time. Ad impression for Display ads that were in view for 1 second and video ads for 2 seconds is calculated. This metric gives the app developers a clear picture of the marketing campaign performance.

For an ad to count as viewable, the ad must reach a minimum time requirement. App developers can measure in-app viewability and metrics on the ad dashboard.