Impression level revenue is the revenue earned through the views from in-app ads. App developers get granular insight into their ad monetization strategy. It also gives a complete picture on their marketing spend. It also shows the number of organic users and post-install activities from those users, including in-app purchases and user engagement. Developers can use these metrics to improve their ad monetization strategy.
Through Appbroda’s Google Adx, the publishers can get a clear view of the overall revenue and an accurate picture of the quality of users acquired from various marketing strategies.
Publishers can also access different tools and have an overview of app performance through our ad mediation platform.