Gaming has been very popular and mobile app games have increased in number over the years. Game technology refers to the software and solutions used throughout the game life cycle and its built. Gametech is mainly used for game development.
Game development can be categorized into four processes
- Development: Software management tools, game build, audio tools, and visuals all come under gaming app development.
- Operations: Solutions for game performance including monetization, performance marketing, analytics, ad mediation, and customer engagement falls under operations.
- Market Analysis: Market analytics tools are very important for the app’s success and come under market analysis.
- Growth: ad attribution, user acquisition, marketing, app store optimization, and ad creative are included in app growth.
Gaming technologies such as localization, user acquisition, competing with users, and using growth platforms for monetization and optimization have helped in shaping the gaming industry.