Deep linking or deep-link URL also referred to as Hyperlink directs the user to specific content within the app. This allows users to be connected deep inside the app from outside the app environment.
Mobile deep linking can increase traffic to the app from in-app purchases or special offers. This allows app developers to display their products precisely and effectively. It is important to note that deep linking is different on Android and iOS devices. Apple iOS has universal links, Google android has App links.
Importance of deep linking
Deep links can create a better user experience. It can also increase the likelihood of app installs. Deep linking can also help app developers in retargeting campaigns. Deep linking provides granular insight into performance.
The main reason for deep linking is to remove friction by redirecting the users to their page of interest without them having to navigate manually.