CPA – Cost Per Action

CPA stands for Cost Per Action. CPA is calculated by dividing the cost of advertising by the number of times an action occurred.

CPA = Advertising cost / Number of actions occurred

Cost Per Action is a pricing model used by advertisers in their marketing campaigns where they choose to pay for the users who engage and install the app and complete an action. In order for the action to occur the user must view the in-app ad and install the app. The action can be registering, buying a product, or signing up for a free trial or subscription