ARPDAU stands for Average Revenue Per Daily Active User. It is a performance indicator of how well your app is performing on a daily basis. ARPDAU shows the revenue an active user generates on the app on a daily basis. It changes on a day-to-day basis. It is calculated by dividing the revenue earned in a 24-hour period by the number of active users in the same period.
ARPDAU = Revenue earned in 24 hours/ Total active users on that day.
ARPDAU is important to understand the app’s performance. Analyze how events or campaigns can affect the revenue. These data can be used to make better decisions about the app.