Attribution or mobile attribution shows the app developers exactly how their users landed on their app or game and how they interact with their brand.

Mobile app attribution is done by analyzing which channel yield more successful campaigns. Mobile app attribution is complex, An app can be installed due to several factors such as impressions, engagements, social media, etc and in order to understand this better, the app attribution firm must keep track of the. Attribution also helps the publishers to advertisers to optimize their apps and ads.

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