App session represents how frequently a user interacts with the app. A session represents both the length and frequency with which a user interacts with an app. A session starts when the user opens the app and closes when no event occurs after the app goes in the background in a predetermined time window. Because of the mobile app user’s multitasking nature, the session is counted within a set time window.
App sessions help app developers analyze app engagement and performance. Users are more likely to open an app often if they like or enjoy the app. App developers can increase app sessions by making the app attractive, appealing, interactive, and necessary for the users. Push notifications, discounts, offers, and updates are some ways to get the users to open the app.
App sessions paired with other crucial metrics such as ad impression, ad revenue, active users, etc. can influence the user experience and increase the conversion rates.
