App promotion is the process by which app developers advertise their apps. There are millions of apps in the app store, making it difficult for the app to stand out from others. Hence, ensuring that the app has a solid marketing strategy for promotion is important.
There are different ways and factors to promote an app right from the launch to all the levels of app growth to the entire app’s lifetime. Analyzing the users and competitors before the app launch and testing the app through Soft launch will help set benchmarks for KPIs. It is also important to note that app promotion differs from Android to iOS.
App promotion is done through E-mail marketing, Social media, and a website or blogs. The key to ensuring successful promotional campaigns is appealing content and the correct information.