App metrics are the mobile application’s Key Performance Indicators (KPI). An app’s success depends on its metrics. These metrics include Daily active user (DAU), Monthly active user (MAU), eCPM, LTV of an app, app performance metrics such as retention rate, app engagement rate, and growth metrics such as k-factor. Each app metric provides valuable insight into the app to the app developers.
App analytic metrics provide app developers with data and deep insights on ad revenue, ROAS, and Monetization. In mobile gaming applications, the game analytic metric gives the app developers valuable data on the mobile app’s behavior and how users interact with the game. Based on these metrics, the app can be optimized and improved.