The process by which app developers get their apps noticed by users. App discovery has become difficult for app developers as millions of apps compete to get noticed. Understanding users, Competitors, pitching for articles, building a community, etc., help in app discovery. It is also essential to choose the right mix of traffic channels.
Pitching for publications and understanding the competitors before competing with them adds to an advantage. If users are already enjoying the app, it can also lead to cross-promotion. On the other hand, setting up paid advertising and connecting with the right ad network platform can help grow the user base, increase app discovery and generate more revenue. Connect with AppBroda today!