App active users measure the number of active users in an app. They are active for a while. It can be daily, weekly, or monthly. This period is counted to help app developers understand their app popularity. Active user count is vital for app developers as they generate revenue. Furthermore, it helps them analyze the effectiveness of marketing campaigns.
Active users can help access other metrics like retention and LTV of an app. The three commonly used active user definitions are Daily Active User (DAU), Weekly Active User (WAU), and Monthly Active User (MAC).
App active user count can be increased by understanding the user behavior and session length, encouraging users to return to the app by sending push notifications, in-app messaging, running targeted campaigns, e-mail marketing, and partnering with the right ad tech platform such as AppBroda.