Ads.Txt

Authorized Digital Sellers or Ads.Txt is a text file that allows publishers to declare who is authorized to sell their digital inventory publicly. This helps increase the transparency in the inventory supply chain and further strengthens ads.txt as a tool to reduce fraud in buying and selling advertisements on websites and mobile apps.

When publishers adopt ads.txt, buyers can more easily identify the Authorized Digital Sellers for a participating publisher, allowing brands to have confidence they are buying authentic publisher inventory.