Everything you need to know about AdTech and Mobile App industry!
An Ad Exchange is a digital marketplace where publishers and advertisers enter into real-time bidding to buy and sell ad space and impressions.
Ad Mediation is a platform used by app developers that allows them to connect multiple ad networks to their apps.
An Ad network is a platform that manages the ad inventory of the supply sources and matches them efficiently to the demand sources looking for ad slots.
Ad revenue is apps’ monetary income from in-app advertisements. It is calculated by multiplying ad impressions with eCPM.
An Ad server is a digital application platform used by publishers, advertisers, agencies, and networks to manage and run online advertising campaigns.
An ad Unit refers to the placeholder of ads that app developers integrate into their apps where advertisers can display their ads to the user to monetize the traffic.
Authorized Digital Sellers or Ads.Txt is a text file that allows publishers to declare who is authorized to sell their digital inventory publicly.
Android App Advertising
Android app advertising has tremendous advantages in achieving huge-scale growth.
App localization is the process of refining an app to target specific geographic users.
App promotion, also known as mobile marketing, is the process of advertising the app using marketing strategies.
ARPDAU – Average Revenue Per Daily Active User
ARPDAU stands for Average Revenue Per Daily Active User, a performance indicator of how well your app is performing on a daily basis.
ARPDEU- Average Revenue Per Daily Engaged User
ARPDEU stands for Average Revenue Per Daily Engaged User, which measures the number of users that are engaged with the apps.
ARPPU- Average Revenue Per Paying User
ARPPU stands for Average Revenue Per Paying User. It is the estimated revenue a paying user generates over a period of time.
ARPU- Average Revenue Per User
ARPU stands for Average Revenue Per User. It is the revenue generated by each active user over a given period of time.
Churn rate is the percentage of users who stop engaging with the app over time or uninstall the app.
CPA – Cost Per Action
CPA stands for Cost Per Action. CPA is calculated by dividing the cost of advertising by the number of times an action occurred.
CPC – Cost Per Click
CPC stands for Cost Per Click. CPC is calculated by the advertising cost by the number of clicks.
CPCV – Cost Per Completed View
CPCV stands for Cost Per Completed View. CPCV is calculated by dividing the advertising cost by the number of completed video views.
CPE – Cost Per Engagement
CPE stands for Cost Per Engagement. CPE is calculated by dividing the advertising cost by the number of engagements.
CPI – Cost Per Install
CPI stands for Cost Per Install. CPI is calculated by dividing the total advertising cost to the total number of installs.
CPM – Cost Per Millie (Thousand)
CPM stands for Cost Per Millie. It shows how much an ad unit costs and how much revenue publishers and advertisers will generate every 1000 impressions.
CPV – Cost Per View
CPV stands for Cost Per View. CPV is calculated by dividing the advertising cost by the number of video views.
CTR – Click Through Rate
CTR stands for Click through rate, calculated by dividing the number of clicks an ad received by the number of times the ad was shown multiplied by 100.
eCPM stands for effective cost per Millie. It is the metric used to estimate ad revenue publishers can expect from every thousand impressions.
Impression Level Revenue
Impression level revenue is the revenue earned through the views from in-app ads.
In-app advertising is a strategy used by publishers to show the users ads within their app.
In-app purchases are rewards and features like premium subscriptions bought by users within the app
In-game purchases include virtual goods like coins and hearts that are bought by users while playing the game.
Mobile Ad Fraud
Mobile Ad fraud is an attempt by fraudsters to manipulate ad impressions by artificially inflating them.
Mobile Ad Viewability
Mobile Ad viewability is the percentage of impression for an ad that was viewed for a particular length of time.
Mobile App Growth
The strategy of Mobile app growth is to continuously grow the app's user base and increase app downloads.
Mobile App Monetization
Mobile app monetization is a process by which app developers generate revenue through their apps.
Mobile Attribution Manipulation
Mobile attribution manipulation is a fraudulent process of serving unnecessary mobile ads to users.
Mobile Attribution Window
Mobile attribution window is a period of time within which publishers can claim credit for user conversion.
Mobile Bid-Adjustments and Multi-Bidding
Mobile bidding adjustment is a process by which advertisers can increase or decrease their bids for ad campaigns.
Mobile game business models
Mobile game business models are a monetization strategy that developers adapt to increase app revenue.
Mobile Game Marketing
A comprehensive mobile game marketing strategy helps to market mobile games effectively.
Original Equipment Manufacturer (OEM) refers to the companies that manufacture their own Mobile phones in their own factories.
OEM Marketing Strategy
Pre-installed apps on mobile devices can put the users directly in contact with your apps without the requirement to download the same.
Pay Per Install
Pay per install is a pricing model whereby the advertiser pays for every install their ad campaign generates.
Post-install events refer to the actions or events that happen after an app is installed.
Retention Rate or App Retention rate measures the percentage of users who continue to use the app for a longer time.
Rewarded video is a type of ad format which allows users to receive in-app rewards in exchange for watching a video ad.
Soft Launch refers to the process of releasing an app or product ahead of its scheduled launch without any marketing push.
Software Development Kit (SDK)
Software Development Kit (SDK) is a software code when integrated with mobile apps, helps enhance the app functionality.
Supply Side Platform (SSP)
A supply-side platform (SSP) is an ad exchange platform used by publishers to manage, sell and optimize their ad inventory.
User Acquisition refers to the process of gaining new users to a mobile app through marketing strategies.