Ad mediation is one of the best app monetization strategies that allow app publishers to manage and optimize ad revenue by exploring multiple ad networks from one place with just one SDK integration.
Unity Levelplay Mediation, a product of IronSource, is a similar ad mediation solution that allows publishers to manage multiple ad networks through a single SDK. App publishers can increase CPMs, fill rates, and overall monetization efficiency with Unity Levelplay Mediation.
But can integrating Google Ad Manager with Unity Levelplay Mediation further increase your ad revenue?
In this article, we will explore how and why you must integrate Google Ad Manager or Google AdX demand with Unity Levelplay Mediation offered by IronSource.
Know The Basics: What is LevelPlay Mediation?
LevelPlay is an in-app bidding tool offered by IronSource to app developers and publishers who choose IronSource as an app monetization platform. This tool automatically enables app publishers to access multiple bidding ad networks.
In July 2022, Unity Ads merged with IronSource, and LevelPlay was renamed Unity Levelplay Mediation. The merger of this tech giant refined the technology to automate monetization and help optimize revenue for smaller game developers and app publishers.
Using Unity Levelplay Mediation, you can also drive more competition for your ad inventory leading to higher eCPMs and, ultimately, higher ad revenues.
So then, do you require a premium Google AdX demand? Of course, you do! Let us understand why having a Google AdX demand can be advantageous and why you must consider integrating Google Ad Manager with Unity LevelPlay Mediation.
Why Integrate Google Ad Manager with Unity LevelPlay Mediation?
Using Unity LevelPlay ad mediation disregards the traditional ad waterfall method. It offers multiple demand sources to bid for an impression in real-time. Apart from accelerating the entire process, it also increases competition for every ad impression and boosts ad revenue.
In simple words, Unity LevelPlay creates more competition among advertisers wanting to advertise in the publisher’s app or game.
Now imagine integrating Google Ad Manager or a premium Google AdX demand! By doing so, you are creating possibilities to further increase your ad revenue by 15% to 20%!
Integrating Google AdX provides access to premium ad campaigns that are otherwise unavailable on Google AdMob or other ad networks.
AdOps experts suggest that integrating GAM with Unity LevelPlay can boost ad revenue by 15% to 20% or even more, depending on your app’s category, user’s demography, and other factors.
So, how to integrate GAM with Unity LevelPlay App?
How to Integrate Google Ad Manager with Unity LevelPlay Mediation?
Google AdExchange (or Google AdX) is a marketplace for publishers to sell advertising space to advertisers in real-time. This demand can be accessed through Google Ad Manager (GAM). Publishers can retain control and manage their premium Google AdX demand by integrating it into any third-party ad mediation platform they might use.
In this case, we will look at how Google Ad Manager is integrated with Unity LevelPlay Mediation.
Setting up Google Ad Manager on IronSource
- Create a Google Ad Manager Account
- Add your app and set up Ad units in your Ad Manager account.
- Activate GAM on your IronSource Account
- Set up or retrieve Ad Manager on the ironSource SDK Networks page, by signing in to your Google account
- You will also need the following information while setting up Google Ad Manager on ironSource, those are:
- App ID
- API Key
- Ad Unit ID
- Client ID
- Client Secret
- Refresh Token
Configuring Google Ad Manager on IronSource
- Login to IronSource Account
- Go to Monetize
- Click on Setup
- Click on SDK Networks
- Click on Manage Networks and from the list, pick Google Ad Manager.
- Enter the above-gathered details such as (API Key, Client ID, Client Secret, and Refresh Token) or directly log in with Google.
- Save the details, and Ad Manager will be enabled.
- You will be able to view it under the Available Ad Networks table.
- Select the app you would use to implement Unity LevelPlay Mediation with Ad Manager.
- From the setup list of Ad Networks, choose Ad Manager and click Define.
- Mention the App ID & Ad Unit ID under the implied ad formats.
- Once the setup is done, verify if the integration was successful with Reporting API. If it was not successfully verified, it will prompt you to Retry.
If you would like to understand how to configure GAM with Unity LevelPlay Mediation or explore other configuration details such as adding an adapter, etc., follow the link here.
But what if you do not have access to Google Ad Manager or a premium Google AdX demand?
Team Up with A Google AdX Partner to Integrate Google Ad Manager with Unity LevelPlay Mediation
It is a well-known fact among app publishers that getting access to Google AdX is not simple! The app needs to meet eligibility standards such as;
- Having a minimum of 5 million app views per month,
- Apps should be free from unauthorized content,
- Host an ads.txt file.
- Feature, only Google-supported languages
Even after fulfilling these qualifications, it is not easy to get an invite for Google AdX! Hence, the best method to access Google AdX is through a channel partner like AppBroda!
Teaming with Google AdX Partners can broaden your horizons and explore new ad networks through advanced ad mediation tools such as Unity LevelPlay.
So, connect with AppBroda, the best Google AdX Partner, to optimize your ad revenue via Google AdX and other ad mediation platforms.
At AppBroda, we do not just help you access Google AdX but leverage your growth by using various platforms and solutions to ultimately optimize ad revenue with IronSource, AppLovin, Appodeal, or any other app monetization platforms.
We are more than just Google AdX Partners. We are your app monetization experts, and help you to earn more ad revenue from every impression! Our AdOps team and veterans increase your ARPDAU and aid you with end-to-end ad operations.
Book a free consultation today!