When it comes to mobile app user acquisition, there are many strategies and channels available. But with so many options, it can be hard to know which is right for you. One channel that is significantly conversion-oriented is the mobile app install ads.
As the name suggests, mobile app installs ads are the type of ads that specifically promote an app’s installation. There are many reasons why these ads are perfect for user acquisition, and in this article, we will explore the nitty-gritty of mobile app install ads.
What Is an App Install Campaign?
A mobile app install campaign is a type of ad specifically designed to promote the installation of apps. App install ads are effective because they are highly targeted and drive conversions. This excellent paid acquisition strategy redirects the audience to the app store with a seamless and frictionless installation.
These ads are a successful example of high ROI-driven user acquisition campaigns and have been used by marketers across industries. If your app is solving some issues or is very interactive, getting conversions from these ads becomes easier.
Let’s look at popular channels to run your mobile app install ads on:
1. Search Ads:
Search ads are the most popular type of app install ad and, usually, the first thing that comes to mind when thinking about running ads online. In search ads, you bid on keywords that potential customers search for on the app store or search engines.
When someone searches for one of your keywords, your ad will appear at the top of the search results. These ads are very effective because they target users who are already interested in what you have to offer.
2. Facebook Ads:
Facebook ads are another popular channel for app install ads. With Facebook ads, you can target users based on their interests, demographics, and behaviors.
For example, you can target people who live in a specific city, are interested in fitness, and have previously installed a fitness app.
3. Instagram Ads:
Instagram ads are similar to Facebook ads but are served on the Instagram platform. These ads are very effective because they are highly visual and target a younger audience. Moreover, as Instagram’s popularity continues to grow, so does the reach of Instagram ads.
4. Twitter Ads:
Twitter ads are similar to Facebook and Instagram ads but are served on the Twitter platform. These ads are effective because they reach a large audience and are very targeted. Like Facebook Ads, you can target users based on their interests, demographics, and behaviors on Twitter ads.
5. YouTube Ads:
YouTube ads are served on the world’s largest video platform, YouTube. These ads are very effective because they are highly visual and target a large audience.
How Does App Install Ads Work?
The mobile app install ads come in multiple formats, but the core focus remains the same — user acquisition. The conversion rates of these ads are significantly higher than usual app awareness campaigns. The overall objective of these ads is to get people to install your app.
They work on the principle of in-ad app installation, where the user can install the app without leaving the ad experience. The ads are generally placed on high-traffic websites and apps that get maximum exposure. When users click on the ad, they are redirected to the app store, where they can install it.
When you launch a Google app campaign, you have the option for your ads to appear across Google’s network, which includes Search, YouTube, and millions of websites and apps. In addition, you can also target your ads to specific types of devices, operating systems, and carrier networks.
Reasons Why Mobile App Install Ads Are Perfect for User Acquisition:
There are many reasons why mobile app install ads are perfect for user acquisition. Here are some key reasons:
1. Personalization in Targeting Audience/Users:
With mobile app install ads, you can target your audience very precisely. You can target users based on their interests, demographics, and behaviors. It ensures that your ad is shown to people most likely interested in your app. For successful app user acquisition, marketers need to focus on personalization, and these ads let you do just that.
2. Design Cost-Per-Engagement (CPE) Campaigns:
Cost-Per-Action (CPA) campaigns are those where you only pay when a user completes an action after installing your app. These actions could be signing up on your app, completing a game level, or even making an in-app purchase.
CPA campaigns are very effective in driving conversions, and with mobile app install ads, you can effectively design a CPA campaign. This type of campaign is perfect for user acquisition as you only pay when the user takes action.
3. Run A/B Testing With Mobile App Install Ads:
A/B testing while running mobile app install ads becomes essential because it allows you to test different ad creatives, copy, CTA, etc., and see which works best for your app.
A/B testing is a great way to improve your ad campaigns and make them more effective. Ad networks like Google give you a comprehensive report of your ad campaigns, making it easier to analyze and improve them.
4. Set Budgets To Be Cost-Effective:
Proper budget optimization differentiates a good and an excellent app user acquisition campaign. With mobile app install ads, you can set budgets for your ad campaigns and optimize them to be more cost-effective
You can track the performance of your ad campaigns and adjust your budget, ensuring you get the desired results. You can further optimize your ad campaigns for higher ROIs with negative keywords, geo-targeting, and day-parting.
5. Target Through Social Media, YouTube & Multiple Other Channels:
Mobile app install ads can be shown on multiple channels, including social media, YouTube, and other high-traffic websites. You can use the power of these channels to reach out to your target audience and get them to install your app.
By targeting multiple channels, you increase the chances of conversion and get more exposure for your app. Moreover, you can perfectly time your ad campaigns on these channels to get the best results.
Wrapping up
A mobile app install ads campaign is an excellent way to get more app visibility and increase the chances of conversion. By targeting your audience precisely, you can ensure that your ad is shown to people who are most likely to be interested in your app.
Moreover, by designing CPA campaigns and running A/B tests, you can further optimize your ad campaigns for better results.
If you want to acquire more users for your app, then mobile app install ads should be a part of your user acquisition strategy.
We at AppBroda can help you increase your mobile app installs and get you quality users. To know how we make it happen or for more information, simply book a free consultation with our experts.
