Google Ad Manager(GAM) is one of the most robust app monetizations. Even then, publishers have a lot of confusion surrounding the accessibility of GAM! Moreover, the most often asked by publishers is what is Google Ad Manager?
In this article, we have offered publishers a detailed view of Google Ad Manager that covers the basic understanding that you must have about GAM.
Let Us Start with What Is Google Ad Manager?
Google Ad Manager is an ad server or an ad management platform for an app or web publisher. It enables publishers to run, analyze and bill their ad campaigns, direct or indirect, through a single platform.
Google Ad Manager supports multiple ad exchanges and networks within its ecosystem, including Google Ad Exchange(Google AdX) and other third-party ad networks.
How Does Google Ad Manager Work?
Google Ad Manager is a platform that facilitates buying and selling of ads across multiple ad networks. It is an ad server or management platform for app publishers that provide them with tools to manage their ad inventory. It does so by trafficking 3rd party ads through its line item or javascript tag integration.
Moreover, it allows publishers to prioritize these ad campaigns through line item types and their performance.
Google Ad Manager Work – The Process
- Google Ad Manager calls ad inventory an ad unit. It is the space in the app dedicated to showing ads. Google Ad Manager generates a tag (code) for each of these ad units.
- Publishers need to insert this tag into the app. Due to this tag, Ad Manager receives an ad request when users access the app page.
- It is possible for publishers to create line items that highlight transactions with advertisers or buyers.
- Google Ad Manager algorithms work in a way that enables the most relevant ad to serve at the time the request is made.
This is how Google Ad Manager works in its most basic form! However, publishers have the liberty to optimize their ad inventory further by using innovative tools offered by GAM. Moreover, different types of Google Ad Manager accounts can maximize their ad revenue.
Types Of Google Ad Manager Accounts
· The Free Type – Google Ad Manager
This free version of Ad Manager is designed for small to medium-sized publishers. It offers features such as managing, reporting, and access to API.
· The Premium Type – Google Ad Manager 360 / GAM 360
The premium or paid version is called Google Ad Manager 360 or GAM 360. It offers access to features including advanced reporting, video solutions, interactive ad formats, and better segmentation among others.
Comparison: GAM vs GAM 360
Pointers | GAM | GAM360 |
Built For | Small To Medium-Sized Publishers | Enterprise Size Publishers |
Monthly Impression Thresholds | Depending on the country, GAM is for publishers who have impressions for display ads in the range from 90 million to 200 million. In addition, there are around 800,000 video ad impressions monthly. | GAM 360 accommodates publishers that surpass the monthly impression thresholds as mentioned for GAM. European countries have a higher threshold. |
Optimization | It helps you deliver the best ads by determining the most valuable inventory. However, there are limitations as you cannot granularly target and segment your data. | Advanced features in GAM 360 support complex, high-revenue advertising.
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Features Offered | Designed for smaller publishers and teams, GAM manages line items, provides API access, access to historical data, and three ad formats that include video ads. | GAM 360 offers everything from the free version including more defined and interactive ad formats. Moreover, publishers can also explore the potential of open bidding. GAM 360 also provides an Account Managers for regular support. |
Difference Between Google Ad Manager, Google AdMob & Google Ad Exchange
The Google Ad Manager is a unified platform that enables you to manage direct sales, third-party networks, and automated demand for websites, mobile apps as well as games. While Google Ad Exchange and Google AdMob are platforms that help publishers sell ads.
Google AdMob can be accessed directly as an ad network. Publishers can monetize mobile apps by serving ads globally. However, to access Google Ad Exchange publishers need to have a GAM account as it is a central place to monetize all types of inventory types.
How To Access Google Ad Manager 360?
Publishers cannot directly set up GAM 360! Publishers must receive an invitation from Google to access Google Ad Manager 360. However, publishers can check if they are eligible.
App publishers who have crossed the monthly impression thresholds and meet all the eligibility criteria can ask Google to review their accounts and request an invitation link.
You can use GAM 360 after receiving the invite link.
To access GAM 360:
- Log in to Google Ad Manager
- Click on Admin Linked Accounts
- Connect Your Properties
- Submit your app URL
- View your AD inventory
In case you are not eligible, connect with a Google Channel Partner and avail of premium demand without the hustle-bustle.
If you are interested in learning more about GAM 360? Or still, have doubts about GAM?
Speak to a GAM 360 expert right away! Book a free consultation today!
