As a part of the application development process, it becomes crucial to have an app monetization strategy. App monetization is not only important to earning money, but it also helps in popularizing the application over the app stores.
Several ways to monetize an app include paid download, subscription, freemium, or data monetization. Although, the right strategy depends on the target audience, services delivered, the platform used, and many more. Keeping these factors in mind, one decides which monetization technique(s) could be used. App publishers can use multiple strategies and a mixture of them to monetize their apps.
However, in this article, we will speak about ways to monetize an app with ads. Publishers can earn way more through in-app advertising! Besides being the most popular app monetization strategy, running ads on apps can generate higher revenue, offer actionable insights, and help grow the application’s user base.
BENEFITS OF CHOOSING APP MONETIZATION WITH ADS
Running ads on applications is the most popular and efficient way to monetize them. It also benefits app users by giving them free access to the app’s content and a hassle-free user experience.
In this model, an app user sees ads on the application and engages with them of interest. Moreover, incorporating ads into apps is super easy! App publishers don’t have to find advertisers to purchase their ad spots. Instead, they can easily integrate an ad network or use an app monetization platform to start generating revenue.
5 BEST AD MONETIZATION STRATEGY FOR YOUR MOBILE APPLICATION
1. Banner Ads
Mobile banner ads are small, rectangular advertising images displayed on the top or bottom of the mobile screen. It can be either static or animated and sticks to the screen for the entire user session. Banner ads are best to capture the user’s attention.
This format of in-app advertising is accessible, cost-friendly, and super-effective. Also known as display advertising, banner ads involve animated or static media displays for various purposes.
Some of them are listed below:
Brand awareness: The user gets an insightful recognition of the brand displayed over the ad.
Generate leads: The ad impressions converting to clicks help generate leads.
House ads: Publishers advertise their other apps through banner ads to generate recall value and increase installs.
2. Native Ads
Native ads are a fully customizable ad format that is so cohesive with the app’s content that it matches the look and feel of its design. The popularity of native ads rose from social media and gaming apps, but they are used in most applications today.
Native ads can be of two types listed below:
In-feed ads: These ads appear in the news or social media feed and incorporate the setting of the host application. In news applications, in-feed ads are listed with the same dynamics as the main content of the application. It works on the shear behavior of advertisement companies to blend the ads into the feel of mainstream graphics.
Content recommendation: After you read an article or view a post on the page, the server suggests related articles or posts that the user might be interested in. The native ads make a great ad placement there.
3. Video Ads
In-app video advertising is a great way to monetize and engage your app’s user base while providing them with a positive user experience. The primary purpose of video ads is to monetize the user interaction time on the app.
Video ads are played automatically over a Wi-Fi internet connection. The host server automatically adjusts the video ad quality if decent internet is unavailable. Several ad networks monetize apps with video ads.
4. Rewarded Ads
Rewarded ads act as a medium of benefit for the publisher, the user, and the advertiser. In return for engaging with the ad, the user gets an in-app reward unlocked within the application. The earned reward could be in-app currencies, extra lives, or even access to premium features of the app.
As these ads are opted in by the users, their video completion rate is very high. It results in higher value for both advertisers and publishers.
5. Removing Ads Strategy
This in-app advertisement removal strategy is curated with the basic idea of giving users their desired experience and earning money. This strategy aims to provide an ad-free experience to the users willing to pay a certain fee. Even if many users are unwilling to pay, they get monetized through ads.
DID YOU FIND THE RIGHT WAY TO MONETIZE YOUR APP WITH ADS?
Implementing the strategies mentioned above might require expert assistance. But once implemented correctly, this programmatic advertising will most efficiently play the lead role in monetizing your android apps.
Many ad monetization strategies mentioned above increase the advertisers’ competition and overall revenue. Although if you are unsure what is the right way to monetize your app, get in touch with an expert from AppBroda.
We use the best mobile app monetization strategies to increase your overall revenue. At AppBroda, our monetization experts turn your app into a profitable business. Book a free consultation now!
