With a whopping 2.22 million apps on the Apple play store and 3.28 million apps on Google Playstore, how will you get a customer to download your app? Definitely, by using the best mobile app marketing plan.
Now you need to know that you can promote your app for free if you have time. Otherwise, you can also pay for it.
Using app marketing correctly will get you what you want, sales and revenue! There are hundreds of ways to market an app successfully, but AppBroda filters down the best strategies on how to get customers to download your app. Check them out right now!
How To Market an App Successfully?
The following methods can make your app reach the right audience and multiply your sales exponentially, even if you are new to the game!
1. ASO Matters
ASO or App Store Optimisation is the SEO for the play store/app store. It includes having catchy app titles, descriptions, information-laden screenshots that carry value for new users, positive ratings, and reviews.
Also, knowing your competition and understanding your audience is crucial before starting your mobile app marketing plan. You need to ensure that the keywords in your ASO strategy are relevant and represent your metadata accurately. You can also customize it for mobile-friendliness.
2. Build Your Presence On Social Media
Another effective way to promote your application would be to create a page for it and post relevant content. You can run app promotion ads on Google and YouTube, which directs the user to the app downloading page.
You can also run app promotion ads via Instagram, Facebook, YouTube, Pinterest, and other platforms. Applications like TikTok used this strategy, and we know how it went down.
Experts at Forbes suggest studying your audience, researching competitors, and then curating your content accordingly. You can create content that is different from your competitors. Also, you can perform a detailed analysis and segmentation of user demographics to target the right audience.
According to 2020 data, Snapchat spent a whopping $1100 on R & D. Now you know why its business model is so successful.
3. PR and Guest Posting
Paying websites to advertise your application on their website can bring you quick and long-term results. Moreover, you can offer early access to the brands in your industry to get their reviews on it.
A skilled public relations team will help you manage your press and media needs. It may comprise a press release for the announcement, effective media connections, and ongoing press talk.
4. Incentivise Your Application
The main idea of the concept is to ask your users to share the application with their family and friends and incentivize this sharing option by providing credits or discounts for each new subscriber brought on board.
This essentially encourages your users to spread the message about your app. You can also add several features, such as asking your users to bring a particular number of new users for rewards and other premium services of the app.
5. Influencer Marketing
According to Statista, 93% of marketers plan to use Instagram for marketing their products in the USA. Seeing positive reviews about any application significantly impacts any new user and they love it when their favorite influencer advocates it and urges them to buy any product or service.
You can either offer influencer freebies or pay them for their services. Also, it’s proven that influencers with around 1,000 followers are a better choice than those with millions of followers. It’s because the one with a smaller following has a more genuine connection and better reach within their network and is comparatively more cost-effective.
6. Build a Content Funnel
You need to advertise your application by presenting your customer’s journey before and after using your application. With infographics, podcasts, blog posts, and e-books, you can make them familiar to your app and demonstrate its credibility via white papers or case studies. This way, you create content that SELLS. Furthermore, work on your landing page to improve credibility.
7. Positive Word of Mouth
In the Appstore or the Play Store, you need to ensure that the metadata is up to date. It brings you more customers and positive reviews. Good play store reviews on the application will help you get more users. Also, respond to the negative comments promptly. It shows that you are listening to them.
Uber’s success can be credited heavily to positive word of mouth. It built trust with the users as the best taxi app by sponsoring events and campaigns. The application is easy to use and user-friendly.
8. Use Email Marketing to Reach Potential Users
According to Statista, 80% of marketers in the US rely on email marketing to popularise their products. Localizing and targeting potential users needs detailed research of their demographics. This way, you can filter out your audience and send them regular newsletters, updates, and promotional offers.
9. Universal App Campaign
To promote your app and advertise it to the relevant customers, you can run a Universal app campaign. This is an automated campaign type in Google ads that allows you to target your audience and increase installs and in-app conversions. As claimed by Google itself, Universal app campaigns bring 140% more conversions per dollar than any other promotion strategy.
Closing Thoughts
Attracting the right audience is more important than attracting a larger audience. Thus, spend your time wisely crafting the best user acquisition strategy.
Choosing the best one for your business can definitely get tricky, but this is where we at AppBroda – App Business Made Easy come in.
Einstein once said, “It’s not that I’m so smart, it’s just that I stay with problems longer.”
And this is what AppBroda believes. Our targeted and holistic approach will help you get quick, effective, and long-term results.
Let us know which mobile app marketing strategy you find the most appealing. Talk to us now!
