According to reports, there are around 5.32 billion mobile users, and the number is constantly growing. It has become essential for marketers to know how to develop mobile app user acquisition campaigns so they can tap into this growing market.
What is mobile user acquisition in digital marketing?
Mobile user acquisition is the process of getting new users for your mobile app. It’s a process that starts with awareness and ends with conversion. App Developers use user acquisition hacks to increase the DAU and MAU of their apps.
There are two main approaches to mobile app acquisition: organic and paid. Organic user acquisition is when users discover your app through channels like the App Store or Google Play, while paid acquisition is when you use marketing campaigns to drive users to your app.
Planning an effective mobile app acquisition strategy is essential to the success of your app. This article will give you an overview of what you need to know about developing a mobile app user acquisition strategy.
Top mobile app acquisition models you can follow
As there are several models of acquiring new users for your mobile app, we have compiled a list of top acquisition methods that have worked well for many organizations in the past:
1. Cost per install (CPI):
You can use CPI to measure the cost of acquiring a new user through paid channels. This metric is important because it allows you to track your return on investment (ROI) and make necessary adjustments to your campaign.
2. Lifetime value (LTV):
LTV is a metric that measures a customer’s value over their relationship with your app. This metric is important because it allows you to determine how much you can spend on acquiring new users.
3. Cost per action (CPA):
It is one of the most used mobile app acquisition methods in which you only pay when a user completes a desired action, such as making a purchase or signing up for a subscription.
4. Return on investment (ROI):
ROI measures the profitability of your mobile app user acquisition campaigns. Tracking your ROI is essential for making necessary adjustments to your campaigns.
Top mobile user acquisition channels
There are many channels that you can use to promote your app. The most popular ones are:
1. Social media:
Social media platforms like Facebook, Twitter, and Instagram are great for promoting your app. You can use paid ads or organic posts to reach new users. As more users opt for ad blockers, creating quality content that can drive organic traffic to your app is essential. Social media is the new age newspaper where people go to know what’s happening worldwide.
2. Organic traffic:
Organic traffic refers to users discovering your app through channels like the App Store or Google Play. It is the most cost-effective way to acquire new users as you don’t have to spend money on marketing campaigns. When you focus on App store optimization (ASO), you can improve your app’s visibility and organic reach.
3. Paid advertising:
Paid advertising is a great way to reach new users. You can use platforms like Google AdWords, Apple Search Ads, or Facebook Ads to promote your app. The main advantage of paid advertising is targeting specific demographics, interests, and locations.
4. Email marketing:
Email marketing is a great way to reach new users and keep them engaged. Email newsletters, app updates, or promotional offers can keep users returning. Whether you are looking for the best efficient channel to execute your user acquisition strategy for mobile apps or to sell software, email marketing is here to help.
5. PR and Press:
You can use PR and press to promote your app. It includes writing articles, guest blogs, or getting featured in magazines. It is a great way to reach new users and create awareness about your app.
How to develop a mobile app user acquisition strategy?
The first step is to understand your app’s target audience. It includes understanding their needs, wants, and pain points. Once you know your audience, you can determine the best acquisition channels to reach them.
The next step is to set acquisition goals. These goals should be aligned with your overall business goals. For example, if your goal is to increase brand awareness, you would focus on channels like PR and press. Likewise, to increase app downloads, you will focus on paid advertising.
The last step is to track and measure your acquisition campaigns. It includes tracking metrics like CPI, LTV, CPA, and ROI. This will allow you to determine which campaigns are successful and which need to be adjusted.
The user acquisition strategy is vital for any app development company that wants to be successful. As competition is elevating in the app store, it is more important than ever to focus on quality user acquisition.
Developing a user acquisition strategy can be difficult, but with the help of an expert, you can do it with ease. Understanding your target audience and setting goals is essential for any successful campaign. Lastly, tracking and measuring your progress is key to making necessary adjustments along the way.
What is the user acquisition cost for mobile apps?
It depends on various factors like your platform, targeted country, type of ad, etc. Moreover, the user acquisition cost for mobile apps also depends on whether you use paid or organic methods. The average user acquisition cost for mobile apps can vary depending on the factors mentioned above.
Get started with AppBroda!
AppBroda is a mobile app growth and advertising platform that can help you with your mobile app marketing needs. We have a team of experienced professionals who can help you develop and execute a successful user acquisition strategy. Contact AppBroda today to learn more about our services.
