The rising popularity of Google AdX among publishers isn’t hidden. The advertising network has long been establishing itself atop many other monetization platforms that genuinely guarantee more than average revenue to the app publishers.
It is no denying that Google AdX is also known as the best alternative to other monetization platforms such as Google AdMob. Even though both are owned by Multinational Technology Company – Google, still at numerous intersecting points, AdX has been found to dominate those most common choices.
If you also want to discover the key differences in stating AdX as the best alternative over others, read on.
Before, Let’s Figure Out what Google AdX is?
It’s essential to understand the actual meaning of Google Ad Exchange before reaching straight to the comparison of the ad network with others.
In short, Google AdXis designed for big publishers and you can make money through it on their mobile applications. The monetization platform lets app publishers earn more, unlike other ad networks by allowing publishers to earn higher revenue per ad impression and clicks.
However, this monetization network has certain limitations as well that must be noted before you apply. Nonetheless, it is still considered the best choice for many publishers.
What Makes Google AdX A Better Monetization Platform Than Others?
Eligible publishers can never go wrong by switching to Google AdX. In simple words, this monetization network carries the vast potential to get you as an app publisher to earn more ad revenue than what you used to earn on other platforms.
Google AdX marketplace exposes you to more advertisers who bid on your mobile application. The more impressions your application gets, the more revenue you generate. Without a brief comparison, it is still a bit hard to settle on whether Google AdX is an ideal marketplace for you or not.
So, let’s make it simpler.
Google AdX Vs AdMob: Comparing the Most Popular Monetization Platforms
Google AdMob is one of the most popular app monetization networks allowing app publishers to make money via multiple ad networks through open bidding or mediation. The network is somewhat similar to Google AdX, but there are a few differences that must be taken into account when making the big decision.
1. DAU & MAU
There’s no threshold on Google AdMob for the minimum DAU or MAU. You can open a Google AdMob account with just a few app users. On the other hand, AdX by Google requires publishers to have at least 5 million MAU. Since the program works with a pool of advertisers that are ready to pay more to publishers, massive traffic is a prerequisite.
2. Payment Model
Google AdX follows the CPM (Cost per Impression) based model. On the other hand, Google AdMob makes both options available to publishers, which means you can select between CPM and CPC (Cost per Mile or Cost per Click model).
3. Set up
The setup is fairly easy for AdMob. You just need to create and connect your app to start generating revenue. However, certain conditions must be met before you apply. On the contrary, Google AdX has a substantial setup process. You need to apply to Google Ad Manager, which then decides whether or not your application is eligible for the marketplace.
4. Technical Knowledge
Extensive Technical Knowledge is required in Google Admob as you need to decide on an ideal ad type and further adjustments need to be considered as well. Substantial technical knowledge is necessary for AdX as well.
In case you are not an expert on Google AdX or AdMob, connecting with a Certified Google Partner ensures you can make the most out of the platforms. It is also because handling such massive traffic, understanding user behavior, and offering the right ad tactics can be tough.
5. Earning Potential
There’s no denying that earning potential in Google AdX is wider compared to Google Admob or any other monetization platform for you as a publisher. Generally, publishers have experienced more revenue streams from Google AdX compared to AdMob.
Why Choose Google AdX over Google AdMob?
- App Level Enforcements – The first reason to choose a Google AdX over Google AdMob is that AdX only enforces restrictions on an app rather than an entire account.For example: If an app owner has multiple apps and has created several AdMob accounts, under the context of duplication all his accounts will be disapproved and put to a halt!Also, in Ad Manager policies – under which a Google AdX account is created only one account per publisher is allowed. Nonetheless, rather than disapproving the entire Google AdX account only the app gets disapproved and other apps listed within the same account are allowed to function.
- Easy To Manage – Google AdMob may be easier to access, but it is extremely difficult to monetize your app using the platform. Likewise, it can be challenging to get access to Google AdX, but it is easier to monitor, offers several upgraded tools to ensure efficiency in monetization, and has a bigger network of DSPs.
- Professional Support – A Certified Google Partner can offer you all the support to manage Google AdX. With a Certified Google Partner, you can have all the professional support and access to AdX even if you do not meet the eligibility criteria. On the other hand, finding third-party support for Google AdMob can be tough.
Google AdX is a network that mitigates barriers between publishers and advertisers, giving you ample opportunity to make money. In a nutshell, it could be the best monetization platform for publishers.
However, if you are still not sure, reach out to AppBroda to understand which app monetization platform is the right one for you!
Book a free consultation with our experts and let us access your app and offer you the best solutions to generate revenue.