How to solve the issue of AdMob Ad Limit & Is Google AdX a better alternative?

You have got a notification on your AdMob account and the warning says that your ad serving has been limited!

The issue of AdMob ad limit can be an extreme monetary loss for a publisher. With this article, we help publishers like you understand why ad serving could be limited; what happens when your ad serving is limited; how to prevent this from happening in the first place, and if google AdX is a better alternative.

Let’s get started!

Why does AdMob limit ad servings?

The issue of AdMob ad limit is a common pain point amongst app publishers. Invalid traffic is the main reason for Google to impose ad limits on an AdMob account, in an attempt to protect the digital advertising ecosystem.

Google is committed to protecting advertisers from fraud and providing a good ad experience. Hence, at times due to invalid traffic or policy violations – Google might place a limit on the number of ads shown using AdMob.

Let’s decode each stage when AdMob limits ad servings:

Stage 1 – Invalid Traffic Concerns / Policy Violation

Google’s algorithms detect invalid traffic concerns and limit the number of ads that can be served by the publisher. Google tracks the traffic profile of an app and detects illegal activity or even policy violations and then issues a limit on ad severing.

Only ads from the AdMob Network are limited, house ads, third-party mediation, or direct-sold campaigns are allowed to function – irrespective of the ad limitation.

Stage 2 – Google Evaluates Publisher’s AdMob Account

Google evaluates the traffic quality and assesses the AdMob account – in case a temporary limit is placed on the ad serving for your account.

After ensuring that your traffic sources are genuine and publishers have complied with the AdMob policies – Google automatically updates and removes the ad limit on the AdMob account.

Stage – 3 Dealing with AdMob Ads Limits

So, what to do if your AdMob serving is limited? Your AdMob account remains accessible and details regarding account-level enforcement can be found in the policy center.

The first thing to do is to understand why the Ad limit was enforced and check the source of invalid traffic. Once you find it, rectify it! After which the ad limit will automatically be lifted.

Why are there limitations on ad serving?

Google AdMob imposes ads serving limit, if you as a publisher do the following:

• Get low-quality traffic sources.
• Click on your ads yourselves.
• Place ads within apps with very little content.
• Encourage people to click on ads on your website.
• Place ads where visitors might accidentally click them.
• Use unauthorized third-party sources to drive traffic to your site.

How to avoid the issue of AdMob Ad limit?

AdMob accounts are sometimes often banned for invalid traffic and policy violations. Google’s advanced algorithms and machine learning are used to identify invalid traffic.

You can protect your advertising accounts by ensuring traffic quality and practicing the below listed.

1. Do not click on your ads.
2. Your ads should not draw unnatural attention, mislead users or encourage clicks.
3. Do not pay for traffic that comes from sources other than Google Ads and trusted Ad providers.
4. Avoid partnering with untrusted or low-quality parties/app Creators.
5. For ads, use the “set frequency capping app & ad unit” button
6.  Don’t share your app with friends or people near you.

So, is Google AdX a better alternative?

AdMob limits publishers on various levels – apart from a difficult entry policy, maintaining an AdMob account can also be tough. Moreover, it only allows targeting ad spaces based on geo locations.

Whereas, Google Ad Exchange also referred to as Google AdX is an exchange network that offers real-time bidding on ad spaces to ad networks, including agencies and demand-side platforms.

So, the conclusion is Google AdX can be more rewarding than Google AdMob. Nonetheless, this can differ from app to app.

How to find a better way to tackle this?

Currently, app developers and publishers want to focus on content and traffic. They want to let someone else deal with problems like ad restrictions, policy violations, app management, ASO, etc.

So, if you want to go back to growing your app business, rather than stressing about such issues, get in touch with the specialists at AppBroda.

Speak to our experts as we help you manage and scale your Ad revenue.

Related Posts You Might Like:

• Google AdMob VS. AdX: Choosing the best monetization platform
• What are the Benefits of Google AdMob?
• Why a Google AdMob Account gets Suspended & How to Deal with it?
• What is Invalid Traffic in AdMob and How it can Suspend your AdMob Account?
• How AdMob Detects Invalid Traffic After An App Is Suspended?

Sandhya Soans

Sandhya is a content writer and content strategist since 2013, currently working with AppBroda - the best platform for app monetization, app analytics, app ideation, and user acquisition. Besides her love for writing, she is passionate about subjects related to commerce, digital marketing, and advertising technology.