Launching a mobile application can be overwhelming if you don’t get enough users to visit. With the help of UAC or Universal App Campaigns, you not only attract new users but also get the opportunity to advertise on Google’s largest ad networks.
The Google UAC Ads run all over the search, display, YouTube, and Google Play Store. They also manage ads in the Google UAC ads platform.
But what if the ads aren’t shown to the relevant users? Google has got that covered too. With the Google UAC login, you can ensure that machine learning takes care of the targeting. It will show the most relevant ads to the interested users and help your campaign run at the highest possible efficiency.
In this blog, we will explore the fundamentals of Universal App Campaigns, their working, device deliveries, and best practices for success before you get the Google UAC login!
Know About Google Universal App Campaigns
Before you get the Google UAC login, know the basics of the Google Universal App. These campaigns are exclusively run to drive more in-app conversations as well as enable advertisers to get more apps installed.
These campaigns are automated in Google ads. They run machine learning algorithms to fetch the best performing/ running ad across Google’s ad inventory. These are shown to the most relevant users. The best Google UAC copy will be run across platforms. As per Google, it helps in promotion and drives 140% (per dollar) more conversations than any other Google App promotion channel.
With the help of the Google UAC campaign, one can have access to exclusive ad platforms like YouTube, Google Play, and Google Search.
UAC type was launched in 2015 and replaced Google AdWords in 2017.
With the Google UAC campaign, an ad can run without test ads. They will be shown to the relevant users and limit the wrong traffic on the campaign. The best-performing assets are fetched manually with the Google UAC ads.
While running a universal app campaign or UAC campaign, you no longer have to create individual ads. Rather, you are required to add a group of different ad copies, along with the relevant images, videos, and HTML5 assets. Google will then generate the best performing ad asset combination and continue to show those ads to the user.
If you have heard about Google’s new responsive search ads, Google UAC ads work similarly. They use the same machine learning algorithm. The only difference between Responsive and UAC is the platform for advertisements.
Responsive search ads are shown only on Google Search whereas UAC runs all over Google’s inventory.
Why run a Google UAC campaign?
The Google UAC allows the advertiser to showcase their ads on all of Google’s networks like – Google AdMob, Youtube, and Google Ads. Earlier you had to run ads on all the platforms separately. With Google UAC, you can now show ads on all of Google’s networks through a single platform.
The Google UAC ads will be shown in the app and home listing pages in the Google Play store. These placements are exclusive to UAC and allow users who are looking for the new app to visit the targeted platform.
All the Universal App Campaigns support IOS and Android devices.
How does the UAC campaign work?
After one provides the right Google UAC copy, and Google UAC sizes, Google will create ads from those assets. It doesn’t require one to create ads for separate platforms.
Google UAC enables auto bidding and targeting. This implies it will manage the bid price to maximize campaign results concerning the goal and budget provided.
What is the Still Manual?
Once one goes through the Google UAC specs and set the UAC copy, and ad sizes, they would still need to set the following things manually-
These Google UAC specs are-
- Daily budget
- The target of CPI (cost per install) or CPA (cost per action)
- Target geography
- Target languages
- 4 lines of text with 25 character length
- Start date of the campaign (end date is optional).
Other Google UAC specs include images, videos, and HTML5 assets. These options will help Google to make an ad optimized for your conversion metric. If you don’t provide the Google UAC copy specifics, Google will automatically fetch images and videos from the app’s store listing.
Setting a Google Universal App Campaign
The first step is to choose the right goal. Without a goal, one cannot build a campaign. The campaign starts with an objective that can have two options as follows-
- Install Volume or CPI
- In-App Actions or CPA
The bid is set to run the respective campaigns and goals are optimized accordingly. Cost per install is used to increase the install volume whereas the cost per action is used for increasing the desired in-app actions.
There are thousands of ads running across the internet with many Google UAC examples. Let’s find out how to set up a Google Universal App Campaign.
- Log in to the Google ads account.
- Click on the “+” button (blue color) and select “New Campaign”.
- Select “Universal App”: it will be available on the far right.
- Choose the device type (IOS or Android): These will display the ads.
- Name the campaign and add your ad assets- you can add images, videos, and other assets including location and languages.
- Create a budget, goal, and bidding amount.
- Set a date and confirm your campaign.
Note*- The text is chosen automatically by Google and later selected to create an ad on the UAC. There are many Google UAC examples, you can choose it for their targeted geography, network/channel, brand/non-brand keywords, etc.
Closing Thoughts
Google’s Universal App Campaigns are a blessing in disguise to business running; whether you are operating on a small scale or a big scale. The main catch is to know how to attain the utmost success.
Running successful Google UAC campaigns can be difficult. With the help of AppBroda, you can successfully run Google UAC ads. We take a comprehensive approach to running the Applications across the platforms and ensure to cover as many campaigns as possible with valuable results.
Michael Jordan said, “Some people want it to happen, some wish it could happen, others make it happen,” and that is what AppBroda is about.
We hope this blog helped you to understand the Google UAC ads and how to set them up for successful campaign runs. Although, for any further information you can schedule a free session with our User Growth Experts.
