Monetizing an app in Brazil can be quite fruitful for app publishers. This is because a recent report by Statista claimed that the App market’s revenue share in Brazil would reach a whopping $3,000 Million by the end of 2022 and is speculated to further increase by $4,000 Million until 2026.
Another market report suggested that the region’s average daily time spent on mobile apps has also spiked. The report shows that there has been continual and steady growth in the usage of apps on smartphones in Brazil.
From an average of 3.8 hours spent per day in 2019, 4.8 hours in 2020, to 5.4 hours in 2021. Just behind Indonesia, Brazil ranked second in the world for the most intensive use of smartphones. However, it may soon take the lead!
Thus, app publishers in Brazil and other parts of the world wanting to explore this region will surely experience tremendous growth.
But how can you, as an app publisher, earn money from your app in Brazil? What are the top ways to monetize an app in the region? And what do Brazilian publishers use the various app monetization strategies?
In-app advertising is the most recommended and adapted way to earn money from your app in Brazil. Some of Brazil’s top-ranking apps that generate immense ad revenue use in-app advertising as their app monetization strategy.
App publishers in Brazil trust leading global ad networks such as AdMob, Facebook Audience Network, AppLovin MAX, and Unity Ads, among others. Nevertheless, a more significant percentage of Brazilian app publishers use Google AdMob.
Google AdMob – The Top App Monetization Software in Brazil of 2022
Google AdMob has captured a considerable market in Latin America and is one of Brazil’s top app monetization software. Apart from offering Brazilian app publishers a means of generating ad revenue through in-app ads, the app monetization software also offers actionable insights and powerful tools to boost app business.
Google AdMob is one of the best ad networks in Brazil to fill your ad requests, maximize the value of every impression and offer the most advanced ad mediation techniques to make the most out of all ad networks available.
AdMob offers multiple interactive ad formats and suggests app publishers showcase in-app video ads to maximize ad revenue, considering the popularity of the ad format in the region.
Is There any Alternative to Google AdMob? Why Should You Look for Them?
A common pain point amongst app publishers in Brazil is the issue of the AdMob ad limit. Although creating an AdMob account is simple, maintaining it is challenging!
Following Google AdMob best practices are vital! However, suppose you violate a policy by associating with low-quality traffic sources, self-clicking ads, using limited content on ads, encouraging unnatural behaviors, or invalid traffic. In that case, Google will limit the ad serving on your AdMob account.
Ad serving limit typically impacts publishers for 30 days; it may take longer in some cases. This means losing out on ad revenue for the number of days. Likewise, if your AdMob account gets permanently suspended, you will have no means of revenue generation!
Hence, as an app publisher, you need to be very vigilant while monetizing AdMob or find ways to earn money with your app in Brazil without AdMob.
How To Earn Money with Your App in Brazil Without AdMob?
Google Ad Exchange is an excellent alternative to AdMob. Google Ad Exchange, also known as Google AdX, is an exchange network that provides real-time bidding on ad spaces to ad networks, including agencies and demand-side platforms.
There are a few parameters that publishers must meet to access Google AdX, such as;
- Minimum of 5 million app views per month.
- No content or material related to Unauthorized Medical Information or drugs, racial or religious beliefs; adult content; or selling tobacco or alcohol.
- Host an ads.txt file.
- Use languages supported by Google.
You can easily access Google AdX with a certified Google AdX Partner if you do not meet the above parameters.
Connect with a Google AdX Partner in Brazil?
Connect with AppBroda – a certified Google Channel Partner in Brazil!
At AppBroda, we grant you access to a grander inventory through AdX. We also leverage your app’s growth and optimize ad revenue through additional tools and services. Our AdOps experts maximize your ad revenue by using Google AdX and complement with other ad networks to boost your earnings.
For more details, book a free consultation today!
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