A success story updated by AdMob stated that RadioFM, which is a well-known app, lifted its eCPM by 13%, and increased ARPDAU by 20% with app open ads.
The report also said that by using app open ads they maintained user experience and did not jeopardize the revenue generated from other ad formats.
So, what exactly are app open ads and how can you as a publisher make the most of it?
An Overview of App Open Ads
App open advertisements monetize your mobile app’s reloading experience by serving ads whenever a user opens or returns to your app. App open ads are a type of ad that allows publishers to monetize their app load windows.
App open advertising is specifically designed to blend in with the app open or app switch environment. For this position, the special app open ad style provides the optimum user experience.
It is a great ad format for revenue generation as app open ads employ a variety of ad assets, including images, rich media, as well as video ads.
This ad format displays a little branding space to let users know that they are within your app.
Key Benefits of App Open Ads
App open ads are currently known to be offering maximum revenue to app owners mainly due to the key benefits the ad format has in store!
- App open ads offer a whole new set of inventories
- Monetize users the moment they enter the app
- Gain maximum by setting the floor price high
- Experiment with multiple ad formats with full & partial screen ads
- Option to integrate various ad creatives for each user’s device dimensions
So, how do you Maximize Ads Revenue with App Open Ads?
Here are some of the effective tips to maximize ads revenue with app open ads:
1. General Guidelines
- Ads should not be implemented just before or following app opening. The best method is to display your initial app opening ad after your customers have used the app a few times.
- Do not use the app open advertisements on top of many other ads. The app open ad, for instance, must not be put on top of material that contains a banner ad.
- Examine the performance of your app and change the app open ad frequency capping accordingly.
- App open advertising works best with applications that have a significant number of daily opens. App open advertising performs best in apps that are visited more than once per 4 hours. If your app does not fulfill these requirements, try using a different ad type.
- Display app opens advertising when your consumers would normally be waiting for the application to start.
- If your app opening or switch encounter does not include a display, you may display an app open ad instantly upon app launch or switch.
- If you have a progress bar underneath the app open ad and it finishes loading before the ad is discarded, you should dismiss it in the onAdDismissedFullScreenContent() procedure.
- Google has stated that publishers are not permitted to insert interstitial advertising on app load or when departing apps, as interstitials should be only placed between app content pages.
2. Pre-Fetch App Open Advertisements
Prefetching app open ads decreases mobile site’s load time which ultimately improves ad performance. It also helps in decreasing the drop-off that occurs between someone tapping an ad or the loading time.
The sequence would be as follows:
- First Open: If no cached app open ad is available, get app open ad
#1 and save it in the cache. - Second Open: Display the cached app open ad #1. Fetch the app,
open ad #2, and save it to the cache. - Third Open: Display the cached app open ad #2. Fetch the app open
ad #3, and save it to your cache. - Continue in this manner.
3. Proper Implementation of App Open Ads
Refer to the below-shown app open ads examples while implementing app open ads correctly to maximize revenue:
- Place the app open ad over the app’s loading screen.
- Do not place the ad after the loading screen or with no content underneath the ad. It is also against the ad policies of AdMob and may lead to invalid traffic
- Do not place the app open ad after the app’s content is displayed. The purpose of app open ads is to engage with the user before they interact with the app’s content.
4. Enable Frequency Capping
Monitor the performance of the app open ads and make adjustments to the number of times the ad is shown to your users. The best way to take control is by enabling the app open ad frequency capping in the advanced setting section of AdMob.
Conclusion
App open ads help in monetizing your app loading experience and generate maximum revenue! Would you like to know what other ad formats can increase your revenue and boost your ROI? Simply get in touch with our experts at AppBroda. Book a free consultation to take your app to the next level!
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