If you would like to grow your app business and increase your ad earnings then getting a Google AdX account is the way to go! With Google AdX, you as an app publisher can explore a huge pool of demand-side platforms, resulting in more earnings.
Moreover, Google AdX will offer you access to the top brands and global advertisers; this means higher bid competition leading to more ad revenue for you!
Maybe you already know these facts and now you would like to understand how to get a Google AdX account!
Getting yourself a Google AdX account can be the next step in your app monetization strategy. Nevertheless, only eligible publishers get access to Google AdX. But, before we get to that, let’s understand the basics.
Google Ad Exchange: A Quick Introduction
Google Ad Exchange is a marketplace managed by Google for advertisers, app publishers, ad agencies, and ad networks that can use this exchange to gather real-time impressions and earn revenue.
Google AdX opens up doors to some truly incredible opportunities. Such as, you earn by selling ad impressions and clicks to global brands as well as earn more on each of these attributes.
The ad exchange network can promise you more returns because you will be exposed to a pool of deep-pocketed advertisers ready to pay per impression.
Hence, it can be called the next-level monetization strategy. But there’s a catch that could be a barrier in your way to getting access to Google AdX.
So, what’s the catch?
It’s pretty much tough to get access to Google AdX and the eligibility criteria for AdX are pretty complex.
Here are the eligibility criteria to access Google Ad Exchange:
- You need to have a minimum of 5 million app views per month.
- Your app should not have any content or material related to Unauthorised Medical Information or drugs; racial or religious beliefs; adult content; or selling tobacco or alcohol.
- As a publisher, you should host an ads.txt file.
- The content in the languages should be supported by Google.
Google AdX is a powerful ad exchange network although is difficult to get in, yet has offered app publishers high earnings. And, if you as an app publisher are curious to know how to get access to it, this article can help you find out!
How Do You Get A Google AdX Account?
Without a doubt, the entry barrier is higher than expected. But we also don’t deny that Google Ad Exchange brings vast earning potential to publishers. That’s why the condition looks fair enough.
In case you want to get access to this marketplace, the step-by-step process explained below will be your best guide. So here, you have two main methods with the support of which you can access the AdX.
Method #1 Ask the Google Account Manager
Google AdX account access is only granted upon invitation, however, you can reach out to Google and ascertain your eligibility. Ask the Google Account Manager if you are eligible, if you are he or she will send you an invite link. After receiving the invite link you can use Google AdX.
However, you need to link your app with Google Ad Exchange through Google Ad Manager. Linking your app will allow media buyers to access your ad inventory through the AdX line items. Google Ad Manager will provide you the option of lining multiple accounts that are dedicated to different ad inventory types.
Here are the steps on how to sign up for Google Ad Exchange?
- Sign In to Google Ad Manager
- Go To Admin Linked Accounts
- Link Your Ad Exchange Properties
- Go To the Ad Exchange Tab
- Click New Ad Exchange Link
- Enter Your App URL & Submit It
- Your AD Inventory Is Viewable
Method #2 Partnering with Google Channel Partners
The next best method to provide publishers direct access to Adx is ‘Partnering with Google Channel Partner‘. These Google Certified Publishing Partners grant you access to AdX inventory whether or not your app is eligible for AdX. Google Certified Partners also offer additional tools and services with the support of which you can double your revenue streams.
Authorized Google Partners to make it easy and convenient for publishers not just to access Google AdX, but also to monetize and intensely optimize revenue.
It is still considered a great option – as they offer you access to Ad Exchange and open a whole new horizon of revenue generation.
So that’s all about Google Ad Exchange. Have an app with millions of users and want to explore Google Adx? Reach out to an expert at AppBroda as well to help you understand the new set of opportunities Google AdX can offer!
The advanced management options in the marketplace leave no stone unturned in boosting your revenue as it builds vast earning potential for you as an app publisher. Contact us now!
Related Posts You Might Like:
- Google AdMob VS. AdX: Choosing the best monetization platform
- Google AdX vs AdSense: Which is the Best Advertising Platform?
- A Quick Guide on Google AdX & The Role of Google Ad Manager
- How to solve the issue of AdMob Ad Limit & Is Google AdX a better alternative?