From an indie game developer to the chief revenue officer of a multi-million dollar app business, they all know that choosing the right mobile ad mediation platform is difficult!
Whether you are trying to monetize your app with in-app purchases (IAPs) or want to consider in-app advertising (IAA), there are several concerns before you narrow down the most effective mobile ad mediation solution!
The AdTech industry has a wide variety of mediation platforms to offer. But most AdOps experts state that only a few are worth exploring! So, how do you summarise which ad mediation platform would be most suitable for your mobile app?
In this article, we will analyze the factors and answer the frequently asked questions that you must consider before evaluating and electing a mediation platform.
Here are the key factors that you will have to analyze
1. The Nature of Your App
Is it a gaming app or a non-gaming one? What geography or demographics does your app target? These are some fundamental questions you need to answer.
Take into account the nature of your app and its requirements. Know that every app may have different needs, based on which you will have to choose your ad mediation platform.
2. Ad Network Integration
One of the prime reasons you opt for ad mediation is that you can connect and manage multiple ad networks from a single dashboard. Thus, an ad mediation platform with limited ad networks is not worth it!
Likewise, it doesn’t make sense if a mediation platform requires you to custom-integrate most ad networks. Hence, ensure that your ad mediation platform is compatible with your chosen ad networks and can be readily accessed with just a click!
Eventually, the purpose of the ad mediation platform is to optimize the ad networks. This allows top ad networks to access your app’s inventory, increasing the competition and thus increasing the eCPMs and fill rates.
3. Additional Features
Each ad mediation platform has something innovative! They offer various features such as analytics, reporting, bidding options, automation, interactive dashboards, custom integrations, premium customer support, etc.
Ultimately, it depends on which type of feature adds value to your yield optimization efforts and benefits your app.
4. Single SDK Integration
Each ad network requires app owners to integrate an SDK. Multiple ad networks mean you would have to integrate numerous SDKs for each ad network – making the app heavier for your users. But with a mobile ad mediation platform, only a single SDK integration is required to access multiple ad networks.
Yet, while choosing the right mobile ad mediation platform, explore the type of SDK integration it requires. Check how much size it adds to the mobile app, the permissions it uses, the type of data it collects and the purpose of data collection. Also, ensure it is easy to use, has thorough documentation, and provides functionalities that add value to the app.
5. Third-Party Networks & Direct Deals
Choose an ad mediation platform that lets you expand advertiser demand to include third-party networks and direct deals. If you choose an ad mediation solution, it should offer you the chance to run direct sales based on the eCPM value.
App publishers should be able to prioritize direct deals over programmatic demand unless any other ad network happens to outbid the set eCPM floor value.
6. Control & Transparency
Ad mediation platforms optimize revenue and let the most relevant and the highest-paying ad win in each auction. However, it should also offer data security, complete transparency, and control to maximize the app’s growth potential.
Now let us address the frequently asked questions!
1. What is an ad mediation platform?
Publishers can manage multiple ad networks using a single SDK with an ad mediation platform. An ad mediation platform aims to increase eCPM, fill rates, and overall ad revenue.
2. Which mediation platform is best?
Google AdMob, AppLovin MAX and ironSource Levelplay are considered among the best ad mediation platforms by most AdOps experts and app publishers.
3. What to look for in an ad mediation platform?
An ad mediation platform should match the nature of your app. It should allow you to improve app performance, have complimenting features or tools, offers control and transparency, prioritizes direct deals, provides maximum ad networks, and ultimately increase ad revenue.
4. How many ad networks should an ad mediation platform support?
The ad mediation platform you choose must offer you all the top ad networks to whom you intend to sell your ad inventory.
5. Does the ad mediation platform favor its own ad network over others?
It is usually the case that most ad mediation platforms also have their own ad network. A certain amount of favoritism is given to the in-house ad network over others. You must ascertain the revenue sharing and check if it reduces your ad revenue optimization efforts.
So, how can you experience 1.4X app growth with ad mediation?
Ultimately you must choose an ad mediation platform that saves your time, is easy to set up and offers a default automated algorithm.
If you are still deciding which one to explore, speak to our AdOps experts at AppBroda! We help you explore various ad mediation solutions that complement your game or app.
We work with some of the top ad mediation platforms, such as ironSource’s Levelplay, and AppLovin’s MAX mediation platform, among others! We create data-driven strategies and offer easy tips to optimize your ad revenue.
Moreover, being official Google AdX partners – we also maximize your ad revenue and growth by integrating Google Ad Manager.
So, get ready to leverage premium demand from Google using your ad mediation platform today! To find out how, book a free consultation now!
