How To Choose the Right Google AdX Partner?

Do you want to increase your ad revenue by exploring the best Google AdX partners, but you are not sure how to find the right one? In this article, we will define the standards as well as help you find the best Google AdX provider. However, before we get to it, let’s understand who and what it means to be a Google AdX partner.

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Who Is a Google AdX Partner?

A company that partners with Google through the Multiple Customer Management (MCM) program is called Google Publishing Partners. They have experts trained in Google AdX, Google Ad Manager, Google AdMob, and other such products of Google hence, they are also called “Google AdX Partners” or “Google AdX Resellers”. These companies are basically 3rd party sellers that help app owners use Google AdX to increase revenue and ROI.

Why work with Google AdX Partners?

Of all the benefits of working with Google AdX Partner, here are some of the key reasons to help you make an informed decision:

There are mainly two ways through which a Google AdX provider or partner can help an app publisher:

1. To Increase Market Share

Google AdX is an advertising marketplace with premium advertisers having year-round campaigns and brands offering high CPM deals. Gaining access to Google AdX means app publishers can increase their ad revenue, eCPMs, and ROI and overall improve their user’s ad experience on their app.

Moreover, the ultimate goal to develop an app is to monetize it, and accessing Google AdX can definitely scale up the app owner’s revenue streams and market share.

2. To Offer Access Even If the App Is Not Eligible

To access Google AdX, you need to ensure eligibility, such as:

Have 5 million MAU
Create brand-safe content
Avoid blacklisted keywords
Update ads.txt file

And after doing so, still at times accessing and regulating Google AdX can be intense and need dedicated support. But a Google Certified Publishing Partner can help you access an AdX account even if you do not meet the eligibility.

So, How Do You Choose the Right Google AdX Partners?

· Your Google AdX Partner Should Be A Google MCM Publishing Partner

Google replaced Scaled Partner Management (SPM) with Multiple Customer Management (MCM) in 2021 to offer clarity on the authorization level between partnerships between child and parent publishers. Also, Google MCM partners offer more transparency, functionalities, and better ad management features than SPM.

· Analyse the Payment Structure & The Payment Cycle of Your Google AdX Partner

Every Google AdX partner has a different fee structure and the pay-out terms also vary. Few of the Google AdX partners make their publishers wait for 90 days or more depending on their payment structure.

However, you as a publisher must look for a Google AdX provider who makes a net 30-day payment. In this case, you will be paid 30 days after the setup and enjoy an uninterpreted cash flow. Also, an added advantage is that you will have the liberty to switch between Google AdX partners if you have to!

· Ensure Your Google AdX Partner Offers You a Transparent Revenue Share Model

Most of the Google AdX partners work with their publishers on a revenue-sharing model. Usually, a fee of around 10% to 25% is charged depending on the overall ad revenue generated through the mobile application.

Make sure that the Google Partner you deal with maintains transparency in revenue sharing. Apart from looking for a Google AdX partner who asks for minimum revenue sharing, you must also aim at finding someone who would sustainably increase your ad earnings.

· Your Google AdX Partner Should Offer You Comprehensive Services

When deciding on a Google AdX partner, understand their offering and all-inclusive services. The revenue share model should also cover other related services such as consultation, ad service fees, ad operations management, any updates, real-time reporting, monitoring malvertising, and preventing ad fraud. Also, find out if any other services are included or hidden fees are involved.

· Your Google AdX Partner Should Offer You Flexible Contracts & No Lock-In Periods

Some Google AdX partners lock you into a 12 months contract or more, while others allow you to be more flexible and break the contract at any point in time without any repercussions.

Choosing the latter is a better decision, as getting into a long-term agreement with a Google AdX provider will lock you up!

Also, you will not be able to switch between Google AdX partners if you have problems related to payments, support, revenue share model, ad quality, monetization strategies, etc.

Rather get along with a Google AdX partner who does not lock you in as they tend to provide better services and are always on the edge that the publisher may switch.

· Your Google AdX Partner Must Offer You a Dedicated Account Manager

Before signing an agreement with the Google AdX partner also confirm if you will be assigned a dedicated account manager. Find out who would be managing your account and speak to the ad operations team to understand their service better. Ultimately, the dedicated account manager should be able to guide and support you.

Also, see that your Google AdX dedicated account manager monitors your app’s performance and offers suggestions to get the most out of your revenue streams.

Conclusion:

Google AdX partners use the Google MCM program to connect apps to Google’s Ad Exchange. Such as AppBroda, which is a Google MCM and Google AdX partner.

Get in touch with AppBroda’s Ad Ops team to connect your app to Google AdX or understand how you can access Google AdX.

You may also choose to book a free consultation with our experts and take a look at our offerings. Call us now!!

How To Choose the Right Google AdX Partner?