The mobile advertising paradigm is ever-changing, as what worked yesterday may not work today, and what works today may not work tomorrow. However, one thing that has remained constant is that native advertising has always been an effective way to reach and engage mobile audiences.
In this article, let’s explore why these ads are effective and how they benefit your business.
What is Mobile Native Advertising?
Mobile Native ad is a form of paid advertising in which the ads match the look and feel of the app where they appear. They fit “natively” and seamlessly into the app’s interface.
They are the new way of advertising on mobile devices and are becoming increasingly popular with both publishers and advertisers. Native ads are less intrusive than traditional banner ads, and they provide a better user experience for the user.
Native ads could help you boost your ad revenue as their non-intrusive nature may lead to increased session duration. Thus, increasing your chance of showing more ads to the same user.
Why Is Native Advertising Important?
Native advertising is crucial for any business that wants to succeed in the mobile space. Here are three reasons why:
1. It’s Effective
Native advertising is one of the most effective ways to reach and engage your audiences. Moreover, the mobile native ad format is pretty effective at driving conversions. This intuitive ad format helps deliver the right message to the right person at the right time, increasing the likelihood of a conversion.
2. It’s Affordable
Compared to other forms of mobile advertising, such as banner ads, native ads are relatively affordable. This is because native ads are less pushy and more effective, meaning they don’t need to be displayed as often to achieve the desired results.
3. Fights Ad Fatigue
Ad fatigue happens when your audience sees your ads so often that they become bored and stop paying attention. Native ads don’t tire your audience and help hide your ads in editorial content. Hence, as long as the ad is relevant to the audience, it keeps them engaged.
How to Optimize Native Ads To Boost Ad Revenue?
It’s essential to understand examples of optimized mobile native ads so that we can make the most of them. A few crucial steps will help you get the most out of your native ads and boost your ad revenue.
1. Keep It Short and Crisp
Make sure that your native ad is short and to the point. The headline should be no more than six words, and the body copy should be under 60 characters. It will ensure that your ad is easy to read and doesn’t take up too much space on the screen.
2. Use Relevant Images
Images are crucial to any native ad, so use relevant and high-quality images. The image should be related to the product or service you’re advertising and be of a good resolution.
3. Use a Call-To-Action
Your native ad should have a strong call-to-action (CTA) that encourages users to click on the ad. The CTA should be clear and concise and tell the user what they need to do. For example, use action-driven CTAs like learn more, download now, or sign up today.
4. Target Your Audience
Make sure to target your ad to the right audience using demographics, interests, and keywords. By targeting your ad to the right audience, you will ensure that only people interested in your product or service will see it.
5. Keep testing and improvising
It’s critical to test different ad formats and layouts to determine which ones work best. Try combinations of headlines, images, and call-to-actions to see which ones perform best. Also, track your ad campaigns to see which ones generate the most clicks and conversions.
Benefits of Mobile Native Advertising
Now that we have understood what native ads on mobile are, let’s look at some competitive benefits that you get with this advancement:
1. Mobile Native Ads Are More Relevant To The Content Displayed
The prime advantage of using a native ad is that it completely fits the look, feel, and context of the content displayed on the publisher’s app. Thus, if the ads are relevant to users, they will engage with them as much as the app’s content.
2. Native Ads Can Be Used On Multiple Ad Networks
Most ad networks support this ad format, allowing you to use mediation and further boost your ad revenue. Some popular ad networks you can use are AdMob by Google, Apple iAds, InMobi, Flurry, and MoPub.
3. There Is a Higher Rate Of Engagement With Native Ads:
People are more likely to click on a native ad than a banner ad. It is because native ads are more relevant to the user and are not intrusive. Moreover, native ads are placed, so they don’t disrupt the user experience.
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AppBroda is a cutting-edge mobile app growth and advertising platform offering industry-first solutions for app publishers and marketers. We offer a suite of services that helps you acquire high-quality users and grow ad revenue.
Contact the AppBroda team today to learn more about our services.