With the huge growth in the mobile app industry over the past few years, mobile app downloads are projected to rise by 45% with 258 Billion downloads this year.
In this growing market, the next big problem for an app publisher is to choose the right monetization platform for his apps. Hence, the question is Google AdMob vs Google Ad Exchange (AdMob vs AdX). It is one of the most common questions asked by publishers – which one’s better and which to choose?
So, let’s evaluate the two most popular monetization platforms and figure out the best platform that can scale your app business.
What is AdMob?
Google AdMob is a mobile ad network and monetization platform allowing app publishers and developers to connect with multiple ad networks through mediation & open bidding. AdMob allows an app publisher to monetize their mobile apps by helping them serve ads globally and gain insights through its dashboard.
What is AdX?
The Google Ad Exchange (AdX), formally known as DoubleClick Ad Exchange, is a real-time marketplace to buy and sell display advertising space. It is a platform for large publishers with significant direct sales which can support all: Web and mobile apps and video inventories.
Google AdX is used by publishers to sell their ad space directly to advertisers and agencies using real-time bidding technology, providing more efficient usage of ad spaces.
Is Google AdManager and Google Ad Exchange the same?
Google Ad Manager is an ad management platform enabling publishers to leverage multiple ad networks, including AdSense, Ad Exchange, and third-party networks. Whereas, Google Ad Exchange (AdX) is the marketplace to buy and sell digital ad inventories.
Google AdMob Vs AdX: Key Differences
As we now have a basic understanding of both AdMob and AdX, let’s jump to the key differences between them.
Google AdMob is an advertising network for app publishers allowing app publishers to monetize their apps through Google demand and third-party networks.
Setting it up is very easy. You just Signup with a Gmail account, add your app, create ad units, integrate the GMA SDK, and insert the ad tag on your app’s code. From then on, AdMob will take care of everything, from serving ads to targeting, to payment to the publisher.
AdMob also offers Waterfall Mediation and Open bidding to maximize a publisher’s revenue. Although, the waterfall mediation may require manual operation to change the priority of the ad networks.
Google Ad Exchange is an ad exchange network that offers real-time bidding on ad inventories to advertisers, ad networks, and exchanges. Hence, the publisher’s inventory is exposed to a larger pool of advertisers thus increasing competition.
Unlike any ad network, Google Ad Exchange(AdX) enables publishers to manage and monetize all inventory formats(like websites, mobile apps, videos, or games) further increasing competition, which results in increased revenue per ad unit sold.
Google AdX can provide granular reporting and control over targeting with metrics like device category, inventory type, geography, etc. Thus giving deeper control to publishers.
Getting started with Google Ad Exchange?
Getting started with Google AdX is not very straightforward. For starters, here is what you need to qualify for an AdX account:
- 5 billion page views a month
- Appropriate brand safety measures
There could be even more checks related to ad viewability and safety concerns to qualify for AdX. Also, the publisher either needs to get invited by Google or sign up through a third-party channel partner(like AppBroda). Working with such partners, a publisher can also take advantage of third-party demand partners offered by their partner.
Also Read: Google AdX vs AdSense
Key Features differences between Google AdMob and AppBroda AdX
Get access to AppBroda’s Google AdX
To get started with AppBroda’s AdX, all you have to do is sign up on our platform. Our experts will then get in touch with you to set up your Google AdManager account and seamlessly integrate it with our AdX Console.
To avoid any interruption during monetization, our experts quality check each application to make sure it complies with Google’s policy and suggest in-app ad placements to further boost the ad revenue.
Our publishers get access to a dedicated Account Manager. They help you manage the Account Operations and recommend proven monetization strategies based on app category and performance. Moreover, we connect you to over 25+ demand partners like AppNexus, Rubicon, and Criteo, so you have access to an even wider pool of demand.
What are you waiting for?