Best Practices to Follow While Implementing Interstitial Ads 

Interstitial ads are one of the best interactive ad formats that publishers prefer showcasing on their mobile apps. Positioned between the content, interstitial ads aim at offering maximum results through a natural transition from one page to another.

Interstitial ads are full-screen ads that cover the host app’s interface. These types of advertisements appear in the middle of the content. There are a lot of natural transition moments or gaps in these ads. They generally arrive in the middle of a game or activity. However, it is crucial for app publishers to carefully implement interstitial ads to provide good user experiences and avoid accidental clicks.

Interstitial ads stand out because of the coverage they provide. Moreover, text, image, video, and other rich media can be integrated within interstitial ads. Although, interstitial video ads can have a five-second delay and non-video ads can be closed right away.

Before we get into the best practices to follow while implementing interstitial ads, let’s understand the various benefits of the ad format and how to integrate them on Google AdMob or Google AdX.

What Are the Benefits of Using Interstitial Ads?

Without question, interstitial ads are one of the most popular advertising formats utilized by marketers and developers today. These ads have a high impression rate, and the interstitial ads revenue generated by these formats is remarkable.

Higher impression rates would directly impact the click-through rate (CTR), which would gradually raise the ad revenue for the publisher.

If you are still unsure, here is a list of benefits that states why publishers prefer interstitial ads:

• Viewability is 100%
• They are your best buffer buddy during your app load time
• Interstitial ads have always offered high CTR & eCPMs
• The overall user experience is more natural and fulfilling
• When implemented correctly they are the best form of non-disruptive ads
• Adding interstitial ads at points in your app where there is a wait time ensures user attention and engagement.

How to integrate Interstitial Ads on your App?

Interstitial ads cover the app screen and should be placed at natural pauses or transitions. This can be used to attract the user’s attention when a level has been completed in the gaming app or when a user navigates to a number of screens or takes an action in a non-gaming app.

Here are the steps on how to integrate Interstitial ads in AdMob:

1. Sign in to your AdMob account
2. Click on the Apps option appearing in the sidebar
3. Add an app or Choose one to focus the ad
4. Click on the ad unit option in the sidebar
5. Click on “Get Started” and select “Add ad units”
6. Select the “interstitial” ad format from the menu.
7. Give your ad unit a name.
8. Click on “Create ad unit” to save or, you can move on to more advanced options like:
9. First, decide which ad type can be displayed in the unit. You can select the ad types you want to use by checking the boxes.
10. Next, you must determine the number of times this ad unit can show an ad to the same user.
11. For each unit ad created, you can create an eCPM floor. This is similar to giving the AdMob network instructions not to show ads to the unit below the minimum value you have set.
12. At last, go ahead and choose the option to create an ad unit.

What best practices should you follow while implementing Interstitial Ads on your App?

Interstitial advertising is one of the most effective techniques to get your audience’s attention. However, to ensure its effectiveness and uninterrupted ad serving by AdMob you must understand the proper placement policies and the best practices suggested by Google.

You also need to build a smooth flow and choose the correct timing and consistency. Also, understanding the route targeted traffic to the dedicated post-linking landing sites is important.

Let’s take a closer look at the best practices that are noted by Google AdMob.

1. You must follow as an app publisher is to consider the placement of interstitial ads where there is a wait time.
2. You must promote frequency capping and ensure to set proper limits. You do not want to place interstitial ads at every step or action made by the user.
3. Google AdMob recommends preloading content for readiness. This will ensure that the user does not leave the app after the ad is viewed.
4. Always uphold user experience – make sure interstitial ads do not appear right after the user opens the app or just before the user is expecting to click the next button. This may lead to an accidental click and invalid traffic.
5. Also, interstitial ads must have a prominent and viewable close or exit button.
6. Last, but not least, consider taking a thorough view of the Interstitial ads policy reminder.

Interstitial ads have a significantly larger potential for higher impression rates and are a good source of revenue conversions. If you would like to explore more about interstitial ads and want to learn how to make the most out of them, get in touch with an expert.

We at AppBroda offer you the best ad formats so that you can ultimately increase your ad revenue. Being Google Partners, we guide you with Google’s standards and recommendations in order to avoid any penalties and make use of each ad format to its fullest!

For more details, book a free consultation with our monetization expert now!!!

Sandhya Soans

Sandhya is a content writer and content strategist since 2013, currently working with AppBroda - the best platform for app monetization, app analytics, app ideation, and user acquisition. Besides her love for writing, she is passionate about subjects related to commerce, digital marketing, and advertising technology.