Today, the mobile application industry is rapidly growing, and there’s no stopping it. It is an industry with tremendous growth potential and ever-increasing revenue. This is a positive sign for app publishers but also boosts competition. Since thousands of apps are added to the Google Play Store and App Store daily, only a few apps succeed in the market.
So, if you are an app publisher wanting to acquire new users and stand out, you must search for innovative channels. That’s where Google App Campaigns work the best.
Google app campaign allows you to promote your app across Google Search, Google Play, YouTube, Gmail, and within other apps and mobile websites on the Display Network.
It provides publishers with a platform to run their ad campaigns within minutes. A publisher must only upload their ad assets and ad copy to get started.
Once done, Google will instantly match the assets and the ad copy to form the best converting advertisement.
Setting Up a Google App Campaign for Your App
Now that we have understood what a Google app campaign is, let’s learn how to set it up for your application:
The first step in setting up a Google app campaign is to follow the laid down instructions on the Google Ads Account. After that, you must provide a few headlines and descriptions for the ad campaign.
You can easily upload up to 20 HTML, videos and image creatives. Google then chooses the best performing ad assets to run your campaign.
If you don’t have any videos to add, Google Ads uses the assets available on the app store listing and can create a video. Google can always retrieve the creative assets available on the App Store or Google Play Store for the campaign.
Types of Creative Assets for Google App Campaigns
For the best performing google app campaign, you must provide creative ad assets that can drive conversions. Google combines those ad creatives and ad assets to run your app campaign. It implies that you only have to add the ad elements, and Google does the operations and optimization for you.
Hence, uploading the best creatives and ad assets that appeal to our target audience and result in app installs becomes crucial.
This article will discuss the best creative assets for setting up google app campaigns. Google App Campaign supports four types of creative assets:
- Text (descriptions and headlines)
Standard Ad Asset Requirements
Regardless of the app, you are advertising, there needs to be a set of ad assets that match the standard Google App Campaign requirements. Let’s discuss each of these ad assets in detail.
Type of Asset:
Text: It is divided into headlines and descriptions
Headlines: You can add up to five headlines with a maximum of 30 characters. The one thing you need to remember is that it should hold value without the description. It implies that the headline text should make sense as an independent asset.
Description: You can add up to five descriptions with a maximum of 90 characters. Just like the headline, a description should hold individual value, regardless of whether a headline is added.
Image: It can be divided into 1:1, 1.91:1, and 4:5 ratio
- 1:1 ratio can have up to 20 images with multiple orientations.
- 1.91:1 should have at least one image.
- 4:5 should have at least one image.
200 x 200
1200 x 1200
600 x 314
1200 x 628
320 x 400
1200 x 1500
Note: You must upload the images in .png or .jpg format with up to 5MB in size.
Video: It has a square, portrait, or landscape orientation.
You can upload up to 20 videos of various orientations in a square video format.
In portrait and landscape, there should be at least one video.
Note: Make sure you do not upload more than 20 videos, and all videos must be hosted on YouTub.
HTML5: It is in the form of landscape and portrait interstitials
- For landscape, you have an option of 480 x 320.
- For portrait, you have an option of 320 x 480.
Note: Both interstitials can have up to 20 assets. They must be saved as .zip, and the maximum size should be 1MB. There should not be over 40 files. Before validating the files, run them through the HTML5 validator tool.
The 5 Best Practices for Google App Campaigns Ad Assets
An ad asset should adhere to all the general ad guidelines to be considered the best-performing Google app ads. You must follow a few basic rules to ensure high-quality Google app campaign ad assets.
Let’s learn a few best practices to be followed in creative assets for setting up google app campaigns:
1. Define the App’s Brand Style Guide
The first practice is to ensure that the ads are a medium to your brand’s style and voice. The headlines and descriptions should communicate with the users in a personalized tone. If not, you might not get conversions.
Creativity is synonymous with advertising, but you must ensure that the brand is simultaneously recognizable. Always remember to use the elements and color detailing of your brand.
2. Set an App Campaign Goal
Every ad campaign has a specific goal. The creative assets should reflect the campaign’s purpose, whether you aim to increase the in-app purchase or app downloads.
For instance, if the goal is the increase app downloads, you can always add a CTA, such as “Play Now” or “Download Now.”
3. Follow the Ad Group’s Theme
The purpose of ad groups should be to group creative assets based on a particular theme. For instance, the creatives can be grouped based on a message, app feature, and user demographic. It will also help you distinguish the ad themes and target a specific audience.
4. Upload Multiple Creative Assets
Google permits you to upload up to 20 assets. So, every ad can resonate with a specific audience to gather more attention. But the purpose should be to keep quality over quantity.
You must check out the ad’s strengths when you upload the creative assets on the Google App Campaign.
5. Monitor Asset Performance
Once the creative assets for setting up google app campaigns are uploaded, a learning status will be visible. It indicates that Google is testing those assets and creating the best combinations.
Once the learning status is over, Google ranks them based on performance. You can monitor the performance of the creative assets and replace them for better results.
Google independently mixes the creative ads, so they should hold value individually. Before finalizing the text, images, videos, and HTML5, always think carefully. It will give you a better insight into how to set up the Google App Campaign for the business.
Still not clear? Speak to AppBroda’s Google Ad Experts on how to implement the best practices for Google App Campaigns ad assets. Book a free consultation now!