With lots of applications getting developed, their monetization is the main purpose of the owner. Though there are numerous monetization platforms accessible today, the best one is mobile advertising. The reason is that it has wider accessibility and people are most of the time on their smartphones!
Joining an advertisement network can bring in passive ways to attract advertisers for a space on your application. One should pay heed to the monetization tactics of an application before developing it. An application created without a methodical app monetization strategy will not yield excellent results for the app publisher.
So, here we are taking note of the best app monetization platforms that have been used extensively by publishers!
Let’s take a look at the best app monetization platforms of 2023!
Revenue generation is an integral part of app monetization that can be done by positioning high-quality advertisements on the application. All you have to do is promote and popularize it to gain considerable amounts of users.
Underneath is the list of some of the best platforms that can help you decide.
1. Google AdMob
Google Admob stands as one of the most prominent mobile-based app networks used by millions of advertisers. Just set up an advertisement space in the app and advertisers would place bids for that space. The system selects the most profitable and engaging ad to be placed in the available space.
The algorithm chooses the most lucrative and interesting advertisement to be displayed in the given area. This is compatible with iOs, Android, C++, and Unity.
Features:
- The safety provided by its smart advertisement verification system makes it a favorable choice.
- Through robust association with Google Analytics, users’ communication with the ad can be measured.
- The number of impressions and the broadcast length can be customized as per need.
- The ad network mediation can be used for handling different advertisement networks at a time.
- Displays the most recent app monetization technologies, including hybrid revenue models.
- Uses ad formats that are innovative and non-intrusive.
- Attempts to offer you, high-paying sponsors, generating a consistent income per thousand impressions.
2. Google AdX
Google AdX is an ad exchange network. It offers programmatic advertisements with real-time bidding (RTB) on ad spaces to ad networks such as AdSense, agencies, and demand-side platforms.
Features:
- Publishers can access non-Google-certified Ad Networks.
- Publishers can define their inventory by being branded, anonymous or a combination of both.
- Offers premium ad inventory to a selected number of top-notch advertisers. This means apps can be monetized at higher ad prices.
3. Unity Ads
A major mobile-based ad network, Unity focuses on unique ad forms with interactive commercials like playable creatives for mobile applications. In this, a viewer gets to watch a video with a smaller version of the game. With an impressive call-to-action statement, users get encouraged to install the app.
Features:
- With this platform, none of the other SDKs are needed to develop a game.
- It supports an array of gaming formats.
- Manage your target audience by demography, geography, operating system, etc.
- Provides dashboards that are simple and give instant information on ad data.
4. Facebook Audience Network
The Facebook Audience is one of the most used app monetization platforms among advertisers to get access to people using other apps and not Facebook or Instagram. It comes with a hoard of benefits like banner placement, native position, and video inserts. In this, app publishers get a percentage of the Facebook ads as the users to click on them.
Features:
- Advertisements are exhibited on a separate podium.
- Placements by the Audience Network system are reasonable as compared to the ones existing on Instagram and Facebook.
- It allows you to purchase more ad spots and expand your reach.
5. AppLovin
AppLovin has everything that publishers need to monetize their applications. By utilizing predictive algorithms and mechanized learning, the users are matched to the content of your app. It allows users to link with your app on a global basis.
Features:
- It develops an engaging platform between users and the app.
- It utilizes a specialized interface for tracking the app’s performance.
- Designed to boost the app’s value through progressive monetization tactics.
- You get a chance to enhance your earning prospects.
6. InMobi
InMobi became a widely accepted app monetization platform from a simple commercial effort. It quickly evolved to become a top global inventive independent platform and a global smash.
This platform supports Android, iOS, and mobile web and offers CPC and CPI ad campaigns. Ad types available include a banner, native, video, rich media, and interstitial.
Just set your target audience by characteristics such as carrier, time, operating system, operator, country, channel, or device to ensure that you only advertise to the closest matches. InMobi even provides marketplaces in the United States and the United Kingdom, as well as South Africa, Japan, Europe, India, and Kenya, if one wishes to advertise outside the country.
A great thing about the InMobi app monetization platform is that it works on a global front and gives enhanced ROI on mobile-based marketing. With this platform, you can attract users at various stages of progression.
Features:
- Allows both app-based and online advertising.
- Utilize a diverse range of ad types.
- Offers a Software Development Kit (SDK) to mobile app developers.
- Offers an array of configuration and advertising potentials on the server.
- The SDK allows preloading advertisements for excellent display.
- SDK gathers geolocation information and sends it to the server for control.
7. Smarty Ads
SmartyAds is a CPM advertising network serving ads worldwide. Being a leading omnichannel ad tech platform that streamlines the process of real-time advertising campaign management, inventory purchasing, and ROI generation on all screens and platforms.
Features:
- Offers retargeting campaigns on various screens to convert visitors into customers.
- Has in-house safety tools to ensure a safe environment and 99% viewability.
- Offers data-driven reports of impressions, ad spends, conversions, and other real-time metrics.
8. Fyber
Fyber, a subsidiary of Digital Turbine’s independent Mobile Growth Platform, creates cutting-edge ad monetization solutions that are trusted by leading mobile game and app producers. The FairBid mediation, Fyber Marketplace, and Offer Wall Edge product suites were designed with performance, scale, and transparency in mind.
It provides publishers with a trusted, conflict-free alternative that produces superior results by connecting mobile audiences, leading global brands, and mobile-first advertisers across over 40 billion daily ad possibilities.
Features:
- Brings a mix of numerous DSPs, ad networks, and others that race to bid on each impression, resulting in high CPMs and, as a result, more competition that pushes up the revenue.
- Control the advertisement type, content, and genre.
- Provides new and extensive data from your mediation partners, as well as reports with a plethora of expanded dimensions and panned-out stats to help you better understand your buyers’ preferences.
9. IronSource
ironSource is a market-leading business platform that helps mobile content producers thrive in the app industry. With the most robust and comprehensive business platform available, our objective is to assist app developers in turning their apps into scalable and sustainable ventures. They assist clients’ business development in the app economy by allowing them to focus on what they do best: producing excellent applications and user experiences.
Features:
- Increases user base with ROI-positive initiatives that link you with long-term users.
- Raises app’s ARPDAU and user value with effective ad mediation and high-impact ad types.
- Analytics may help you better understand your app’s performance from every viewpoint, making improvement faster and easier.
- With the use of the publishing options, propel your games to the top of the charts and keep them there.
10. Smaato
Smaato is a remarkable mobile advertising platform for both publishers and advertisers. One can utilize real-time bidding (RTB) with the Smaato Publisher Platform (SPX), which generates super auctions. This allows you to identify advertisers willing to spend the most to promote your mobile app.
Features:
Using Dynamic Demand, SPX (Smaato Publisher Platform) can automatically optimize demand sources.
Video, interstitial, banner, interactive, and rewarded advertisements are all supported by Smaato.
May even be used to mediate other SDK-enabled ad networks.
11. MobFox
MobFox is an ad network that allows publishers, app developers, and advertisers to monetize their apps. The SDK is compatible with all advertising formats and major SDK-enabled networks and plugins, including Unity, Cordova, AdobeAir, and GameMaker.
You may target based on location (country, region, city, or zip code), carrier, channel (IT, business, travel, entertainment, etc.), and demographics (age, gender, lifestyle, relationship, native language, and education).
Features:
- One gets to choose between targeting pre-defined behavioral audiences and creating bespoke audiences.
- All major formats are supported by the SDK, including native, interstitial, and banner, rich media, and video.
- Keep track of how well your campaigns are performing by running through reports with Moat.
- Uses GeoEdge ad verification to protect the app and its users.
Conclusion
The need of the app developer or publisher would decide the choice of mobile app monetization platform. It all depends on the integrated technology mandatory to assist in the process.
In fact, developers have to strike a balance between the need to monetize their apps and keeping the users engaged. This calls for careful selection of the right mobile app monetization platforms as it decides the future of your application.
The platform you select for app monetization is determined by a variety of criteria, including your specialization and technological needs. Publishers must make a decision based on their app’s requirements.
Look for a mobile advertising network that offers high eCPMs, insight reports, and a variety of advertising styles. To keep users satisfied, developers will need to find the right balance between monetization and experience.
As a result, app monetization strategies must be transparent and equitable. This will only serve you well in the long term. So, if you need help improving your app revenue, contact AppBroda!
Get expert advice on which would be the best app monetization platform for your app! Book a free consultation and speak to an app monetization expert today!
