You have a mobile app and are successfully monetizing it and generating substantial revenue. However, to grow, exploring other ad networks is a must!
The best way to achieve this is through ad mediation platforms. Ad mediation lets you connect your app with multiple ad networks and optimizes your app to increase your ad revenue.
Let’s understand in detail what ad mediation is. How do ad mediation platforms work? The importance of ad mediation and the various platforms you, as a publisher, can leverage.
What is Ad Mediation?
Ad mediation technology allows you to maximize your ad monetization efforts by integrating various ad networks on your app. With ad mediation, you can increase the ad fill rates and eventually increase the eCPM rates by increasing competition among multiple ad networks.
How Do Ad Mediation Platforms Work?
Ad Mediation platforms unify all ad networks within one platform. This means you can access multiple ad networks using one SDK integration. Ad mediation optimizes the algorithm and discovers the best ad network to fill your inventory with the highest eCPM within a single dashboard.
In simple words, if you use a single ad network like Facebook Audience Network (FAN) for monetization, you limit yourself to just one demand source. Whereas, if you decide to work with multiple ad networks, managing each one of them individually can be a challenge. This can be simplified with ad mediation platform!
Ad mediation platforms allow you to manage all ad networks from one place. You can choose from the various integrated ad networks and serve ads on your app. You can also send incoming ad requests to multiple ad sources and help ensure you find the best available ad sources to fill the requests.
The Importance of Ad Mediation
The ultimate goal of the mediation platform is to increase app revenue. The technology is built to identify the best CPMs on multiple ad sources and fills the impression with the highest. Through ad mediation, you can yield higher ad revenue.
Moreover, various ad mediation platforms have an auto-optimization algorithm. It increases performance compared to the traditional waterfall method and saves time spent managing a manual waterfall method.
Ad mediation platforms are also crucial because managing multiple ad networks means integrating too many SDKs that can affect an app’s performance.
Instead, you can use the mediation platform’s SDK, which enables you to fetch the most prominent ad network’s demand without any SDK integration.
So, ad mediation is essential to increase the fill rate and get you higher eCPMs. Nonetheless, choosing the right ad networks is also equally crucial!
Hence, ensure you have researched and considered only the ad networks and the ad formats that might work best for your app.
Here Are the Best Mobile Ad Mediation Platforms for Apps
1. AdMob by Google
One widely used mediation platform among publishers is Google AdMob. It is because AdMob supports many ad networks compared to other platforms.
Apart from being ideal for small and medium developers, the platform lets you manage various ad networks from a single platform.
Google AdMob currently supports 25 Ad Networks. Some of the Supported Ad Networks by AdMob are AdColony, AdFalcon, AppLovin, Chartboost, Facebook Audience Network, Fiber, inMobi, ironSource, Leadbolt, Maio, MobFox, MoPub, myTarget, Tapjoy, Tencent, Unity Ads, Vungle and Zucks among others.
2. ironSource
ironSource is considered one of the top mobile app mediation platforms. It enables app publishers to increase their revenue and eCPMs effectively.
With ironSource, you can manage 15 ad networks and customize the app monetization strategy through various mediation models.
ironSource is also preferred for its multiple ad formats, automated mediation, and the key metrics it delivers, such as MAU/ DAU, ARPDAU, etc.
ironSource supports 15 Ad Networks. Here are a few ad networks supported by ironSource AdColony, AdMob, Google AdX, Amazon, AppLovin, Chartboost, Facebook, Fyber, HyprMX, InMobi, Maio, Integral, Tapjoy, UnityAds, and Vungle.
3. Appodeal
Another top mobile ad mediation platform for apps is Appodeal!
There are two unique advantages of Appodeal – firstly, it offers the highest number of ad networks compared to any other ad mediation platform. It means over 60 ad networks compete for your ad inventory, and you can expect an optimized revenue stream with higher fill rates.
The second unique advantage is that Appodeal offers parallel bidding, unlike any other ad mediation platform. Parallel bidding is different from header bidding and can replace the waterfall method.
While the waterfall method sends ad requests sequentially, giving preference to one network after the other depending on who offers the best fill rate, parallel bidding sends ad requests simultaneously.
It increases the competition yielding higher eCPM and ARPDAU, ultimately increasing and optimizing the overall ad revenue.
Appodeal supports most of the ad networks that other platforms support. Few of the ad networks that are not common to other platforms are Adikteev, Adtelligent, Altamob Amazon, AppGrowth, Appreciate, Axonix, Bidease, Bidsopt, Bucksense, Engage, Epom, Fractional Media, Getintent, HangMyAds, HyperadX, VideoNow, Vidstart, xAd, YouAppi, Jampp, Kaizen, Liftoff, LiquidM, com, Integral, Ogury, Remerge, Rubicon, SoloMath, etc.
Wrapping Up
You can adapt one of these ad mediation platforms to manage multiple ad networks on a centralized platform and streamline your ad ops, reporting, and optimization.
But optimizing the ad revenue of your mobile application can be a full-time job! Moreover, managing app development, scaling users, monetizing them, taking care of policy violations, and other app metrics can be very overwhelming.
Hence, we at AppBroda take care of end-to-end app monetization and revenue optimization so that you can do what you do best – create great apps.
So, what are you waiting for? Book a free consultation now and boost your revenue up to 40% from DAY 1.
