Google AdMob offers app publishers an excellent means to monetize their apps using in-app ads. AdMob also provides actionable insights to optimize revenue with easy-to-use features. Likewise, Appodeal is a supply-side platform that serves app publishers and allows them to grow by implementing scalable and profitable strategies for their app businesses.
But how do you choose the right app monetization platform? And which among these two is the best fit for you as an app publisher? Let’s find out!
Appodeal Vs. AdMob: Overview
AdMob is one of the top choices among app publishers who want to gain revenue for their quality traffic. It is a renowned mobile ad network that offers high-quality in-app ads without affecting your app’s traffic and adding more revenue streams.
This advertisement network or ad network is free of bounds and effectively operates on cross-platforms like Android and iOS. Hence, adding more pluses to the decision to select AdMob. But compared to Appodeal, the ad network follows a masked and stringent review procedure.
Unlike other app monetization platforms that care more about advertisers, Appodeal puts publishers’ interests first. But it’s worth noting that Appodeal isn’t an ad network but serves as a programmatic ad mediation platform. Thus, letting publishers control their inventory while adding more to their existing revenue stream.
Appodeal vs. AdMob: Minimum Traffic Requirement
Let’s break down the minimum traffic requirement on both app monetization platforms. As said before, AdMob application criteria are relatively strict. The monetization platform accepts only those applications already deriving maximum traffic and generating revenue through other ad platforms. Also, it must be a verified app on Google Playstore.
On the other hand, Appodeal doesn’t put forward any of these complex requirements. The platform only acts as a mediation platform and tries to generate the most out of what the existing monetization network was developing before. In a nutshell, Appodeal doesn’t have a specific traffic requirement condition, but it’s worth considering it along with your existing ad network.
Appodeal vs. AdMob: Revenue Sharing
Revenue sharing is a paramount concern when choosing the right app monetization platform. After all, you have invested a big buck on your application to ensure it generates a massive future return. But if your application already nurtures enormous traffic, then AdMob has tremendous respect with access to its high eCPMs and fill rates reserved for you.
The ad network’s revenue to publishers is a split of a 60/40 ratio. Simply put, AdMob will keep 40% of the share, leaving 60% of the revenue for publishers. Appodeal also has a similar revenue model; as per their website, Appodeal charges 4% fees on the revenue generated.
Appodeal vs. AdMob: Ad Formats
The comparison is indispensable because ad formats play a decisive role in deciding how much you will make with one of these app monetization platforms. AdMob has some standard ad formats, e.g., banner ads, native ads, interstitial ads, and rewarded ads. AdMob also supports newer ad formats such as App Open and Rewarded interstitials that no other ad network does.
On the other hand, Appodeal supports all standard ad formats similar to AdMob. However, it also offers video ad formats, an ad format that AdMob does not provide.
Appodeal vs. AdMob: Ad Quality & Ad Experience
Ad quality can’t be left unnoticed. After all, a poor-quality ad will encourage zero conversion and ultimately no revenue. With AdMob, you don’t face any such issues. The ad network is already advertiser centric and ensures their ad quality is never affected before being shown on your application.
AdMob comes with cross-platform monetization support, which means app users can access ads on all Android and iOS devices. Also, app publishers can leverage the ad experience by customizing the content of the ads displayed to the users.
But since Appodeal isn’t a monetization platform, it doesn’t have its own pool of advertisers. Thus, it isn’t responsible for serving a quality ad. Instead, it may optimize your app’s overall ad structure, increasing your revenue stream.
Appodeal vs. AdMob: The Comparison Table
Here’s a sneak peek of the comparison table, illustrating key differences between Appodeal Vs. Admob to ensure you can better understand these two platforms –
Adds more to your existing revenue stream
An app monetization platform & mobile ad network
No minimum traffic requirement
Once you submit your app, Google will enable restricted demand till it verifies the traffic.
4% of Revenue Generated
60% of the revenue to publishers
Cross-platform ads with super rich quality
A Huge Variety of Ad Formats
Standard Ad Formats
Robust Ad Mediation
Supports Open Bidding along with Ad Mediation
Mobile Ad Network
Scope of Optimization
Autopilot mediation takes care of optimization
Limited scope of optimization as floor setting, mediation is manual
AdMob offers relatively higher eCPM and has a vast network of advertisers willing to showcase an ad on your app! But, it provides a limited scope of optimization as floor setting, and mediation is manual. However, you have the opportunity to make most of your existing revenue stream by using Appodeal. You can use AdMob and make it more profitable with Appodeal, which lets you integrate more ad networks by becoming a mediator and scale revenue.
Still want to explore other alternatives to AdMob or Appodeal? Not sure which app monetization network is the right one to generate revenue for your app? Reach out to AppBroda – our experts offer you app consultation and help you pick the right app monetization platform and then dedicatedly manage it. So, you can concentrate on your app rather than stressing about how to monetize it!
Book a free consultation today!
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