Did you know that Vietnamese spent more than 934 million hours on digital platforms, particularly from their smartphones, in the year 2022?
A recent report by the Ministry of Information and Communications said that, on average, every smartphone user spends over 9.93 hours on Vietnamese digital apps and platforms. It was also reported that some Vietnamese mobile apps have been experiencing more than 10 million users monthly!
A few names mentioned in the report include:
- Zalo app with 75 million.
- Zing Mp3 app with 23.6 million.
- Momo e-wallet app with 19.6 million.
- Bao Moi with 15.5 million and Vietcom bank application with 12 million.
The report stated that app users in Vietnam are increasing by the year as the number of new app downloads hit about 312 million, surging 23.5% compared to Mid-2022.
Concludingly, the report said that Vietnam would maintain the seventh place in the number of new app downloads globally. These reports have drastically changed the Vietnam mobile advertising & app monetization market, with app developers and publishers wanting to make the most of it!
App Economy in Vietnam: How did Vietnam become the top-rated app economy in the Southeast?
The App Economy is an ecosystem that creates commercial opportunities through jobs, companies, and other income associated with mobile apps.
Progressive Policy Institute’s report states that the app economy in Vietnam has seen a boost because there are multiple youngsters from the tech or mobile app development industry. The report also claims that Vietnam has the top-rated App Economy in Southeast Asia based on the analyzed and summarized multi-country job posting data.
App Monetization in Vietnam: Why should app developers monetize their apps?
App monetization in Vietnam is thriving because there is a remarkable structure for demand and supply. For example – Flappy Bird, a gaming app designed by Vietnam-based developer Nguyễn Hà Đông was at one point the most downloaded free game on the iOS app store generating over 50 million downloads in 2014.
But it is not just a gaming app! Experts from the industry say that Vietnam is creating a culture of app users. Apart from games – major banks, media companies, retailers, and governmental agencies are offering digital assistance and encouraging the usage of apps in the country. This is creating more openings for app publishers to offer and monetize apps.
Best Platforms To Monetize An App in Vietnam: What are the most used app monetization platforms in the country?
1. AdMob
AdMob helps Vietnam app publishers generate more ad revenue from their mobile apps using in-app ads. It also offers several actionable insights to optimize ad revenue and boosts app growth with the help of easy-to-use tools. AdMob is one of the most used mobile app monetization platforms in Vietnam.
2. Applovin
Applovin is yet another platform to monetize apps in Vietnam. Applovin offers end-to-end software to optimize app monetization efforts. It provides data-driven solutions to app publishers in Vietnam and uses machine learning technology to boost ad revenue optimization.
3. IronSource
ironSource is a platform that aims at developing innovations and technologies related to app monetization and distribution. ironSource creates products that are focused on leveraging mobile content creators to enhance the app economy.
4. Google Ad Exchange
Google AdX or Google Ad Exchange is a perfect alternative to AdMob in Vietnam.? Google AdX is a digital advertising platform publishers use to monetize apps in Vietnam. However, there are a few eligibility standards that publishers have to meet to get a Google AdX account.
Those include:
1. Minimum 5 million app views per month.
2. App has to abide by Google’s Publisher’s Policies and should not showcase:
a) Unauthorized Medical Information,
b) Drug Paraphernalia,
c) Content Related to Racial / Religious Beliefs,
d) Aggravating or Adult content,
e) Tobacco or Alcohol Sales,
So, which is the right platform for mobile publishers in Vietnam to monetize an app and eventually maximize advertising revenue?
There is no straight answer to the above question, as it completely depends on the nature of the mobile application, the type of target audience, and several other such factors.
However, experts suggest that a combination of multiple app monetization platforms through ad mediation is the perfect mobile ad revenue optimization solution.
Most developers and app publishers in Vietnam also prefer mobile ad revenue optimization through Google Ad Manager Platforms such as Google ADX.
Speak to AppBroda – a certified Google’s mobile in-app ad manager partner in Vietnam to help you as a mobile publisher maximize your advertising revenue with Google AdX.
As official Google AdX partners, we offer you the best app monetization strategies in Vietnam. Our experts understand how you can leverage Google AdX along with AdMob, Applovin, and other such app monetization platforms through ad mediation.
Book a free consultation now!
