Frequently Asked Questions
If you don’t find the answer to your question here, just send us an email at publisher@appbroda.com and we’d be happy to help you.
What is AppBroda?
AppBroda is a Google Channel Partner, with an agenda to make app business easy! With us you can grow your app users, monetize as well as optimise your ad revenue and ride on market trends with actionable insights. We assist app publishers like you to increase their ad revenue using premium tools and technologies such as Google AdMob and Google AdX.
What are the measures you would take to increase my ad revenue?
We help you turn your app into valuable digital assets! We use innovative app monetization strategies, so that they can make most out of your in-app advertisements and accomplish higher ROI.
Will my app users see a lot of ads?
No, we do not show a lot of ads to your users, but aim at boosting your in-app ad revenue with our expertise and simplified models. Our focus is to grow your app business with sustainable monetization solutions. We prioritise user experience and aim at increasing user retention.
If I use AppBroda Ad Revenue optimization product, then how much control will I have over my app?
You will always have complete control of your app. Unlike other app business solution providers, we do not integrate an SDK on your app! Rather we link Google AdMob to Firebase, through which we gather insights and analyze the data to increase the revenue streams of your app. We test new ad layout variations and implement app monetization strategies, but nothing goes through without your approval.
How to get an account on AppBroda?
Getting an account on AppBroda is easy! Simply get in touch with our BD team and we will onboard you in no time!
What is the payment model of AppBroda?
We follow a 30 days payment model just like Google AdMob.
When would we get our payments? (Publishers after being onboarded)
Publishers are paid between the 2st and 30th of every month, similar to Google AdMob.
What kind of apps do you accept?
We accept all apps that comply with the standards followed by Google Play, App Store and Google AdMob policies.
AppBroda is a Google Channel Partner, with an agenda to make app business easy! With us you can grow your app users, monetize as well as optimise your ad revenue and ride on market trends with actionable insights. We assist app publishers like you to increase their ad revenue using premium tools and technologies such as Google AdMob and Google AdX.
We help you turn your app into valuable digital assets! We use innovative app monetization strategies, so that they can make most out of your in-app advertisements and accomplish higher ROI.
No, we do not show a lot of ads to your users, but aim at boosting your in-app ad revenue with our expertise and simplified models. Our focus is to grow your app business with sustainable monetization solutions. We prioritise user experience and aim at increasing user retention.
You will always have complete control of your app. Unlike other app business solution providers, we do not integrate an SDK on your app! Rather we link Google AdMob to Firebase, through which we gather insights and analyze the data to increase the revenue streams of your app. We test new ad layout variations and implement app monetization strategies, but nothing goes through without your approval.
Getting an account on AppBroda is easy! Simply get in touch with our BD team and we will onboard you in no time!
We follow a 30 days payment model just like Google AdMob.
Publishers are paid between the 2st and 30th of every month, similar to Google AdMob.
We accept all apps that comply with the standards followed by Google Play, App Store and Google AdMob policies.
Mobile App Monetization
There are multiple ways of monetizing an app such as free app with in-app purchases, free apps with subscriptions, paid app models, partnership models, etc.
App monetization strategy is nothing but methods through which app owners can generate revenue. Through app monetization the user base can be leveraged to earn money from the app. The strategies used by publishers and developers include paid apps, in-app purchases, in-app ads, etc.
You can monetize your app with in-app ads. Apps that want to remain free on the app store or google play and want to offer all their in-built features for free as well can generate revenue by showcasing ads on their apps.
There are mainly three ways through which mobile apps generate revenue, those are;
a. In-App Advertisements
b. Sponsorship
c. Referral Marketing
Listed below are some of the most extensively used and popular app monetization strategies.
a. Freemium Model
b. Paid Downloads
c. In-App Advertising Model
d. Subscription-Based Model
e. In-App Purchase Model
f. Partnership / Sponsorship Model
g. Transactional App Model
To learn more about them in detail follow this link- All You Need to Know About Mobile App Monetization or speak to one of our app monetization experts now!
There are many app monetization platforms that you can use as a publisher. Some of them are listed below:
a. Google AdMob
b. Google AdX
c. Chartboost
d. Unity Ads
e. AppLovin
f. Fyber
g. Tapjoy
h. Facebook Audience Network
i. MoPub
Having a fully functional app with active users on it is the most primary requirement. Apart from this, the requirements vary depending on the type of app monetization strategies and app monetization platforms you have chosen. An ideal way is to connect with an expert and understand the requirements specific to your mobile app. Reach out to one of our experts here
To monetize an app, the app developer has to integrate an SDK of the desired ad network first. Then App developers need to create an ad inventory, which means they need to provide space within their app where advertisers can bid for and advertise. These ad spaces consist of ad units of desired format. Ad-networks connect publishers to advertisers aiming to get best bids for their ad space.
Here are some of the popular ad formats used by publisher to advertise on their format:
1. Banner ads: Static or animated ads within the app page without obstructing page content.
2. Interstitials: A full screen Ad displayed between pages and the user has to opt out of the ad to go back to apps content.
3. Native ads: Native ads blend into the app’s content, looks natural and does not interfere with the user experience.
4. Video ads: This format is only applicable to apps with video players and can display ads between them.
5. Rewarded video ads: Watching these ads give users some sort of incentives from in-app currency, free usage of a paid feature or even game credits.
Here are the five ways you can monetize your app without an ad:
a. Offer a paid download version.
b. Join an app referral program.
c. Become a white label mobile app reseller.
d. Adapt freemium app monetization model. You can allow users to download the app for free by offering extra paid features.
e. Encourage subscription to users so that they continue accessing your services.
Growth
Wondering how to grow your mobile app user base or how to increase app users? There are numerous tried-and-tested methods through which you can grow your app’s users.
We have listed some of them here:
a. Grow organic users through App Store Optimization (ASO).
b. Use websites or social media to create brand awareness.
c. Design and implement email marketing campaigns.
d. Think about online and offline ad campaigns.
e. Run programmatic ads on Google, Facebook, Twitter etc..
Paid ads target the right users and bring in a massive audience very quickly, if you would like to explore running Google ads to scale your user base, check out our Grow page (link) now!
Bringing your app in front of the right users and encouraging them to install requires you to design powerful strategies.
We have listed few of them here:
a. Focusing on app store optimization.
b. Popup ads with install prompt.
c. Designing eye-catching app icons.
d. Make use of multiple social media platforms.
e. Take the freemium route.
f. Use appealing photos and videos.
g. Give a clear and precise app description.
Growing a new app takes a lot of effort! Moreover, depending on the niche or genre the app belongs to, the growth marketing strategy for the app will also differ. Nonetheless, here are some ways you can plan and grow a new app to eventually monetize.
· Set A Structure and Define Goals
· Measure Analytics
· Aim At Retention
· Acquire High-Value Users
· Try Tools for App Store Optimization (ASO)
App business is when you use an app to generate money through various monetization strategies.
Listed are the ways to grow an app business:
· Create A Brand
· Advertise About Your Brand
· Improve Customer Service
· Engage Customers to Increase Retention
Here are some of the growth strategies for mobile apps that you can make use of, those are:
· Advertising on Google Ads
· Understanding Your Target Audience
· Optimise Your App on Google play & App store
· Study Customer’s Lifetime Value
· Streamline & Analyse Data
· Take Note of User Insights
Speculating what are the user growth strategies for an app business in a competitive market? Well, there is no doubt that the mobile app industry is one of the most competitive markets in the world. Around 2.8 million apps are available on Google Play store and 2.2 million on Apple’s App Store, getting them up on search and encouraging download is difficult. To grow your mobile app in a competitive market you need to comprehend with your competitors, your target audience, revenue models, product or service offerings, added features, customer support and marketing strategies.
However, another effective way for apps to grow in a competitive market is by involving experts from the industry. Through various channels experts bring in users as well as use Google & Facebook Ad to drive desired results and get a positive ROI.
Yes, each app has a unique app user growth model. However, the main areas of focus within the model are tracking four key factors — acquisition, retention, virality and monetisation.
App Store Optimization
App Store Optimization (ASO) is a process of optimising apps so that it ranks higher on Google Play store and Apple’s app store. The higher the app ranks, it is more visible to potential customers and can further drive traffic on to the app.
ASO marketing is a marketing effort to increase organic visibility for a mobile app on the App Store and Google Play Store. There are various strategies that are adapted to fulfil these efforts, those are as follows;
a. Creating & executing a keyword strategy.
b. Strategizing, experimenting & improving app store listing.
c. Using strategies to increase app store conversion rates.
d. Measuring the impact and value of different ASO strategies.
e. Strategizing for organic and overall mobile install growth.
ASO works similar to SEO for websites, which means it concentrates on working towards bring in more traffic on the website through targeting keywords, backlinking, optimising conversions and striving to improve CTR (click-through-rate)
While there are lot of similarities between ASO and SEO, here are some mentionable differences;
a. ASO is for mobile apps, SEO is for websites.
b. ASO optimises search results on Google Play and App Store, SEO optimized search results on Google, Yahoo or Bing.
c. On-Page and off-page factors that drive traffic are different.
d. ASO aims at maximizing downloads, SEO aims at maximizing traffic on websites.
Using ASO tools helps in improving the visibility of an app and boost conversions. Most ASO tools on the market have limited features and are priced heavily. But you can try our Market Intelligence tool – the best app store optimization tool that offers premium features for free! Learn about market trends, conduct keyword research, keep a check on your competitors, get country wise, genre wise and collection wise top chart results on a single dashboard and so much more. Follow this link (LINK) to experience it yourself!
To help you boost your app marketing strategy, here is a ASO checklist marketer follow;
a. Understand your customer / users
b. Study your competitors
c. Conduct keyword research
d. Associate the app with select keywords
e. Use Keywords in the App’s Name
f. Create a compelling description
g. Use a unique and attractive icon
h. Add screenshots to display UI or promote features
i. App listing must be localised
j. Aim at increasing reviews & ratings
Revenue Optimization
Ad revenue is the money apps generate from in-app advertising. Ad revenue optimization is when measures are taken by experts to increase the ad earnings.
Strategies to increase your app revenue is analysed by the type of genre your app belongs to. However, here are some common strategies popular among app owners to increase app revenue.
a. Try the freemium method to showcase the value of your mobile app and then charge users for additional features.
b. Push notifications are a great way to trigger users to visit the app, retain them on the app and boost customer spending.
c. Thoroughly analyse your monetization strategies, from in-app advertising, in-app purchases, paid mobile apps to subscription-based. Analyse which one will work the best for your app.
d. Increase ratings, so that your app will rank better on the app store. This will increase traffic and more users will generate more revenue.
e. Reach your current and potential users through social media, websites and paid advertisements.
A revenue model is nothing but a structure through which an app generates revenue. Having a revenue model defines the source through which the app is making money, some of them are as follow;
· In-app Advertising
· In-App Purchases
· Data Monetization
· Donations
· Affiliate Marketing
· Lead Generation
· SMS Marketing
· Email Marketing
· Sponsorships
App ad revenue is calculated by multiplying ad impressions with eCPM (Effective Cost per Mille). The formula for it is eCPM = Total Earnings / Total Impressions x 1,000.
App developers can maximize their revenue with the following:
a. By developing tried-and-tested app monetization strategies;
b. Make use of social media channels to promote the mobile app;
c. Optimise app store with the help of mobile app analytical platforms;
d. Cross-promote if you have more than one app & leverage existent user base.;
e. Give emphasis on user retention and create aligned strategies.
To maximize AdMob revenue, here are some steps you can follow:
· Make optimal use of ad formats.
· Enable all types of ads and check which ones work best for you.
· Improve your average RPM by limiting category blocking.
· Reach out to a Google Channel Partner, these are experts that will take care of all the hard labour and maximize AdMob revenue for you.
With Google AdMob you can make use of three advanced techniques to optimize in-app revenue. Those are;
a. Test various ad placement strategies and keep changing ad placements in intervals. Newer ad placements will drive attention of new as well as old users and optimize ads revenue.
b. AdMob offers various types of ads, make use of them and test various versions to analyse what fits your app and your user base the best!
c. Segregate your campaigns country-wise on AdMob. This way you can showcase relevant and local ads to gain more revenue.
d. Create strategies to optimize eCPM so that you can reduce ad blindness and increase clicks on high-value ads.
e. Consult an expert to explore more such advanced techniques to optimize in-app revenue. You can book a consultation with an in-app revenue generation expert here.
The formula to calculate app revenue is Revenue = Impressions x eCPM
Impressions – the number of impressions of an ad on the advertising platform.
eCPM – eCPM means “Effective Cost per Mille.”